Marketing

are the moral principles and values that govern the actions and decisions of an individual or group

are society's values and standards that are enforceable in the courts

The_______codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.

is a formal statement of ethical principles and rules of conduct

is a personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome.

is a personal moral philosophy that focuses on the "greatest good for the greatest number," by assessing the costs and benefits of the consequences of ethical behavior

is the idea that organizations are part of a larger society and are accountable to that society for their actions

Consists of marketing efforts to produce, promote, and reclaim environmentally sensitive products.

Occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products

consists of a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility.