Enterprise systems have a set of integrated software modules and a _______________ by which business processes and functional areas throughout the company can _____ data.
central database; share
Enterprise systems provide value by both __________________ and providing __________________ to help managers make better decisions.
increasing operational efficiency; firm-wide information
______________ are supported by enterprise systems that includes procurement and inventory management.
manufacturing and production processes
The business processes supported by enterprise systems most closely related to financial statements and the Sarbanes-Oxley Act include _________________.
financial and accounting processes
Which of the following is NOT formally included as business processes supported by enterprise systems?
C) instructional technology processes
Which of the following is false about ERP systems?
A) ERP systems collect and organize firm-wide data that must be passed to other applications for executive decision making.
A just-in-time strategy means:
raw materials would arrive just-in-time to be transformed into a product and the product would ship as soon as completed.
When information about the demand for a product gets distorted as it passes from one entity to the next across the supply chain it is called the _________________________.
bullwhip effect
Activities related to procuring materials and refining these materials into finished projects to distribute to retail outlets are a firm's ________________.
supply chain
The phenomenon of perceived demand that changes as it passes across the supply chain is called the ________________ effect.
bullwhip
Using SAP to help determine customers' demand for its products is called ____________ planning.
demand
_________________ tracks and coordinates the delivery process and associated financial information.
a supply-chain execution system
Customer relationship management typically focuses on three key elements of the customer relationship:
marketing, sales, and service
Analytical CRM applications are based on data from _____________________.
operational CRM systems
Interactions are critical when working to improve customer relations. Specific interactions with customers are called ____________.
touch points
Identifying the most profitable customers would utilize the _____________ of a CRM system.
sales force automation
Using parts of CRM software to help maximize efficiencies with selling partners would include _____________ management.
partner relationship management
The ________ measures the number of customers who stop purchasing products or using a firm's services.
churn rate
ERP implementations can be very expensive, averaging approximately _____.
$2.8 million
ERP implementations introduce _____ which are large expenses associated with jumping from one vendor to another when implementing an ERP system.
switching costs
Connecting customer conversations in Twitter to CRM processes is called ____________.
social CRM
The current average cost of an ERP project is ______________.
$2.8 million
__________________ are an added complexity to implementing an Enterprise Application as it can require vendors to have to upgrade their systems as well.
switching costs
With regard to ERP implementation, which of the following is false?
D) Firms see immediate operating efficiency and associated profits when first implementing an ERP application.