Exam 2 ISAM Ch 9

  1. Enterprise systems have a set of integrated software modules and a​ _______________ by which business processes and functional areas throughout the company can​ _____ data.
    central database; share
  2. Enterprise systems provide value by both​ __________________ and providing​ __________________ to help managers make better decisions.
    increasing operational​ efficiency; firm-wide information
  3. ______________ are supported by enterprise systems that includes procurement and inventory management.
    manufacturing and production processes
  4. The business processes supported by enterprise systems most closely related to financial statements and the​ Sarbanes-Oxley Act include​ _________________.
    financial and accounting processes
  5. Which of the following is NOT formally included as business processes supported by enterprise​ systems?




    C) instructional technology processes
  6. Which of the following is false about ERP​ systems?




    A) ERP systems collect and organize​ firm-wide data that must be passed to other applications for executive decision making.
  7. A​ just-in-time strategy​ means:
    raw materials would arrive​ just-in-time to be transformed into a product and the product would ship as soon as completed.
  8. When information about the demand for a product gets distorted as it passes from one entity to the next across the supply chain it is called the​ _________________________.
    bullwhip effect
  9. Activities related to procuring materials and refining these materials into finished projects to distribute to retail outlets are a​ firm's ________________.
    supply chain
  10. The phenomenon of perceived demand that changes as it passes across the supply chain is called the​ ________________ effect.
    bullwhip
  11. Using SAP to help determine​ customers' demand for its products is called​ ____________ planning.
    demand
  12. ​_________________ tracks and coordinates the delivery process and associated financial information.
    a supply-chain execution system
  13. Customer relationship management typically focuses on three key elements of the customer​ relationship:
    marketing, sales, and service
  14. Analytical CRM applications are based on data from​ _____________________.
    operational CRM systems
  15. Interactions are critical when working to improve customer relations. Specific interactions with customers are called​ ____________.
    touch points
  16. Identifying the most profitable customers would utilize the​ _____________ of a CRM system.
    sales force automation
  17. Using parts of CRM software to help maximize efficiencies with selling partners would include​ _____________ management.
    partner relationship management
  18. The​ ________ measures the number of customers who stop purchasing products or using a​ firm's services.
    churn rate
  19. ERP implementations can be very​ expensive, averaging approximately​ _____.
    $2.8 million
  20. ERP implementations introduce​ _____ which are large expenses associated with jumping from one vendor to another when implementing an ERP system.
    switching costs
  21. Connecting customer conversations in Twitter to CRM processes is called​ ____________.
    social CRM
  22. The current average cost of an ERP project is​ ______________.
    $2.8 million
  23. __________________ are an added complexity to implementing an Enterprise Application as it can require vendors to have to upgrade their systems as well.
    switching costs
  24. With regard to ERP​ implementation, which of the following is false​?




    D) Firms see immediate operating efficiency and associated profits when first implementing an ERP application.
Author
wacko90
ID
351690
Card Set
Exam 2 ISAM Ch 9
Description
ISAM CH 9
Updated