Insight comes, more often than not, from looking at what's been on the table all along, in front of everybody, rather than from discovering something new.
The problem is we neglect to include enough context when relating ideas. Inside the bubble, everything is a tree and context isn't needed - everyone knows the forest. But when we step out of the bubble, everything changes, and we have to focus on the forest to make our ideas understandable. As my friend Tony O'Driscoll reminded me recently, content is king, but context is the kingdom.