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Values
Abstract, intangible concepts of importance or meaning, such as time, health, honesty, and creativity, that are symbolized by material possessions.
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Attitudes
These are beliefs about our values, often expressed as opinions.
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Behaviors
Actions (direct or indirect) that are based on conscious (sometimes unconscious) thoughts.
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Classical conditioning
A learned behavior to a stimulus with regard to involuntary functions, such as becoming hungry when the clock strikes 12 noon.
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Operant conditioning
A learned behavior that stems from a voluntary function or something we make a conscious decision about.
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Modeling
The ability to emulate or imitate our behaviors from the observation of others we respect (e.g., parents, schoolteachers, and peers).
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Behavior modification model
A model that illustrates the steps taken to change a negative behavior into a positive one.
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Denial
In some cases, this is the first step of changing a negative behavior.
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Awareness
Learning to become aware of a specific behavior in the effort to change it.
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Behavioral substitution
Substituting a new (positive) behavior for a less desirable one.
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Evaluation
The process of observing and analyzing a newly adopted behavior, to see if the new behavior works.
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Assertiveness
The term given to a behavior that is neither passive nor aggressive, but proactively diplomatic.
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Passive behavior style
A behavior influenced by intimidation that can often lead to feelings of resentment and victimization.
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Aggressive behavior style
An aggression-based behavior that employs intimidation and manipulation
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Assertive behavior style
A behavior style that is neither passive nor aggressive, but one that is tolerant and considerate in the quest for individual rights.
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