Evidence DEFEATS Doubt

Demonstrations - An illustration using a physical demonstration with a prop or the solution itself.

Example - A story about a satisfied customer

Facts - Statement of truth that supports the point you're making

Exhibit - Something physical that supports you your solution

Analogy - A comparison of your solution to something with which the person is already familiar.

Testimonial - An acknowledgement of your solutions's capabilities from someone who has used it

Statistic - Accurate and relevant number that supports your solution