Primary Interest

The customer will always tell you what they want?

False - the Primary Interest is rarely what is sold. It is often the result of WHAT is sold
What do customers want to buy?

The results that the solution provides.
Some of the items that could be a Primary Interest are:

Enhanced effectiveness
Some of the items that could be a Primary Interest are:

Improved efficiency
Some of the items that could be a Primary Interest are:

Safety
Some of the items that could be a Primary Interest are:

Comfort
Some of the items that could be a Primary Interest are:

Flexibility
Some of the items that could be a Primary Interest are:

ROI

Author

83Skeeter

343759

Card Set

Primary Interest

Description

what makes up primary interest

Updated

2018-11-26T00:08:22Z

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