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What is the purpose of an Agenda Statement?
To establish the intent of the appointment.
How many major points make up the agenda statement?
First Component of the Agenda Statement
A specific buyer benefit related directly to the meeting.
This establishes why the buyer should invest time talking with you.
Second Component of the Agenda Statement
An overview of the meeting itself. (Agenda) This can be oral or written.
Third Component of the Agenda Statement
Transition to the first point on the agenda.
Agenda Statement outline