Credibility Statement 1st Step
Make a connection.
Then transition to to Dale Carnegie solutions to their problems
Current Customer Question 2nd Step
Strike a nerve.
This relates to the customers wants, needs and issues.
Current Customer Question 3rd Step
Tell a story.
Describe how a specific client has benefited.
Current Customer Question 4th Step
Suggest you can help.
Explain that similar benefits are possible or offer a point of view that resolves the industry challanges
Current Customer Question 5th Step
Transition to: Asking for an appointment, start asking questions, open the meeting.
What makes up a credibility statement