Principle 4 - Become genuinely interested in other people
Module 3 - Discovery
Principle 17 - Try honestly to see things from the other person's point of view
Module 4 - Communicate Value
Principle 20 - Dramatize your idea
Module 5 - Respond to Objections
Principle 11 - Show respect for the other persons opinion. Never say you're wrong
Module 6 - Commit and Maintain the Relationship
Principle 14 - Get the other person saying Yes, Yes immediately
Module 7 - Expand your network
Principle 15 - Let the other person do a great deal of the talking
Module 8 - Sales Skills Mastery
A Dale Carnegie Quote - "Keep your mind open to change all the time. Welcome it. Court it. It is only by examining and re-examining your opinions and ideas that you can progress"