Large framing statements about the reason for the speech (to inform, to persuade, to entertain.celebrate [epideictic]).
General Purposes
The precise goals of the presentation including both the topic and the general purpose.
Specific purpose
A type of presentation that occurs when a person is introducing him/her self, introducing another person, celebrating a special occasion (e.g. award, funeral).
Epideictic presentation
A presentation design to convey new information and/or to increase an audiences understanding about a topic.
Informative presentation
A type of presentation that seeks to change, alter, or modify an audience's attitudes, beliefs, values, or outlook about a topic.
Persuasive presentation
The sounds of a language.
Phonemes
The process of gathering and analyzing information about an audience to make informed choices about content and delivery.
Audience analysis
Consists of the size of the audience, the environment, and the occasion.
Speaking situation
The study of our surroundings; the physical setting of a presentation. The environment can shape the communication interaction.
Enviroment
The reason or event in which a person is speaking.
Occasion
Personal characteristics or attributes of the audience.
Demographics
The structure of the presentation, argument, or information with regard to audience analysis.
Framing
A person's race, ethnicity, or country of origin.
Cultural background
A complex systems of computer programs used to predict people's future spending habits, opinions, or likes.dislikes.
Data mining
Learned thought processes that guide behavior and thinking and represent likes or dislikes of a target.
Attitudes
Ideas that a person holds true or false and are formed from experiences in the world and significant relationships.
Beliefs
A person who generally knows about the speaking situation, the makeup of the potential audience, and even overall attitudes and beliefs about the audience.
Informant
Questions that allow the person to expand on the answers and not simple provide yes-or-no answers. These questions allow the respondent to specify on a topic but also allow for sufficient flexibility in answering the questions.
Open-ended questions
Questions that allow a person to make an answer between two points, usually found on surveys.
Scaled questions
Questions that limit the possible answers to groupings or categories (e.g. demographics).
Category questions
The first part of the introduction in a presentation to get the audience's attention. This could be statistic, an example or a story, a rhetorical question, a reference to a past, a questions, or anything that will draw the attention of the audience (as long as it is related to the topic).
Attention getter
Introduces your topic; provides the general purpose of your presentation.
Thesis statement
The last step of the introduction that tells the audience the specific things that will be discussed in the presentation.
Preview
Sentences or phrases that connect what a speaker was just speaking about with what he or she will be speaking about next.
Transitions
The methods used to end a presentation. Similar to the attention getter, concluding devices can be statistics, quotations, examples, or rhetorical questions, or even refer back to the attention getter in some way to demonstrate the end of the presentation.
Concluding device
Audience analysis is an important factor of which of the following?
D.
The primary purpose of speechmaking is to:
A.
One of the ways that speakers analyze audiences is by looking at traits, such as age, gender, sexual orientation, religion. According to your textbook this is called:
B.
When the general purpose of your speech is to ______, you act primarily as a teacher or lecturer?
D.
Which of the following would you most likely find in a speech introduction?
D.
What type of presentation occurs when you are introducing yourself, another person, celebrating an event, or commemorating a special occasion?
C.
If a close relative passed away, you or someone in the family might be asked to provide this type of presentation:
A.
"To inform the audience of symptoms, causes, and treatments of Sudden Infant Death Syndrome" is an example of what:
D.
If you were giving a persuasive speech to a general audience arguing that all children should learn to speak Spanish as a second language in the public schools, the most important factor to consider when analyzing your audience would be to:
B.
Which of the following is an example of an individual difference?
D.
After choosing a topic, the next step in speech preparation is determining your general purpose.
True
False
True
"What can we learn about ourselves based on our dreams?" is an example of a well-worded specific purpose statement.
True
False
False
Audiences appreciate personal examples in one's speech.
True
False
True
Audience analysis is only important after a speaker has prepared an outline for the speech.
True
False
False
Because religion is private and personal for most people, it is seldom an important element in demographic audience analysis.
True
False
False
______ is the general subject of a presentation.
Topic
Large framing statements about the reason for a speech are ______ purposes.
general
What is a specific purpose?
Refers to the precise goals of the presentation.
A(n) _______ presentation introduces somebody, celebrates an event, or commemorate special occasions.
epideictic
_________ is the gathers and analyzing of information about a select audience.
Audience analysis
Define speaking situation
Consists of the size of an audience, the environment, and the occasion.
______ are learned through processes that guide our behavior and thinking, while ______ are ideas a person holds to be true or false.
Attitudes, beliefs
What is the difference between open-ended and closed-ended questions?
Open-ended questions allow you to expand on your answers and closed-ended questions allow for expansion of answers.
The _______ introduces your topic and provides the general purpose of the presentation.
thesis statement
Author
bradolder
ID
342135
Card Set
Communication Age Chapter 11
Description
Communication Age Chapter 11 important terms and content.