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The aspect of someone's character that is presented to or perceived by others.
- Persona
- (How does the speaker want us to perceive them? How does the speaker present themself to the audience?)
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Aim or plan.
- Intention (purpose)
- (What goal is the speaker trying to achieve? What is he or she trying to say about the subject.)
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A category of artistic composition, as in music or literature, characterized by similarities in form, style, or subject matter.
- Genre
- (What kind of text is most appropriate for conveying the speakers meaning and purpose?)
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A person or thing that is being discussed, described, or dealt with.
- Subject/Issue
- (What is the main subject or focus? What kind of evidence are used to support it?)
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The assembled spectators or listeners at a public event, such as a play, movie, concert, or meeting.
- Audience
- (Who is the text intended for? Who would benefit the most or connect most easily to the speaker message? -Consider the ideas, beliefs, knowledge base, attitudes and interests of the audience. REMEMBER: The audience is never everyone!)
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The circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed.
- Context
- (The time, place, people, events, and motivating forces that influence both the speaker and the audiences understanding of the text.)
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The art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.
Rhetoric
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The characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations. (Credibility)
Ethos
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A quality that evokes pity or sadness. (Emotional)
Pathos
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The principle of reason and judgment, associated with the animus. (Logical)
Logos
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What is PIGSAC (the acronym)?
- Persona
- Intention (purpose)
- Genre
- Subject/Issue
- Audience
- Context
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