Communication

  1. Importance of communication
    Summed up in what is known as the Zel'dovich principle: "Without publicity there is no prosperity..." (a russian physicist)

    • Science journals usually one of two models:
    • Pay to read: eg wiley, Elsevier sell journal subscriptions to libraries
    • Pay yo publish: open access
  2. Pivotal role of peer review
    • Peer reviewed journal articles- process involves:
    • 1. Writing up work and submitting it to the editor of a journal with a covering letter
    • 2. The editor then decides whether it should 'go out for review', based upon;
    • The subject matter
    • Adequacy of language use
    • In some cases, it having low similarity to other published work as shown by similarity detection software.
    • 3. If the submitted article survives these initial stages, editor sends it to 2 researchers in a closely related field, asking them to read the paper and decide whether it is worthy of publication.
    • Reviewer writes back to the editor with their assessment (is it original? How is the science? is it understandable? Is it significant? Is it within the scope of the journal?)
    • Reviewer writes comments that are sent back to the author to help them to improve the paper or to clarify points that are unclear. 

    • Fates of papers submitted for publication:
    • Rejected outright
    • Accepted with major revisions (may then need re-reviewing)
    • Accepted with minor revisions
    • Occasionally accepted without change.

    • Process can take few weeks to several months.
    • Peer review acts as a filter.
    • Ensures research is properly verified before being published and improves quality of the research.
    • Rigorous review by other experts helps to hone key points and correct inadvertent errors and adds to the trust worthiness of science.
    • Published articles have been certified as scientifically sound by 2 people who specialise in the area ('peers').
    • Once work is published, others can assess its significance and build upon or demolish the ideas put forward.
  3. Authorship protocols
    • Building a publication list is essential for employment as a research scientist.
    • The Vancouver protocol for authorship:
    • Author should have contributed to all of the following:
    • 1. The data- by way of ideas, collection, analysis and/or interpretation
    • 2. The writing- drafting or editing
    • 3. Approval of the final version- that is, should have seen all content and take their share of responsibility for the work

    • The protocol:
    • Specifically excludes collecting data, getting grant and supervising the group as being on their own enough to qualify for authorship. Together would be sufficient. 
    • States that each author should have participated sufficiently in the work to take public responsibility for appropriate portions of the content. 
    • Does not set out a formula for order of authors. By convention, journals list authors in order of the value of their contribution.
    • Often leader of the team is listed last.
    • In some, alphabetically.
  4. Research misconduct
    • The fabrication, falsification or plagiarism in proposing, performing or reviewing research, or in reporting research result. 
    • Plagiarism:
    • Tarnishes reputations
    • rewards dishonesty
    • breaches our social contract with the community
    • and distorts the scientific process

    • Plagiarism can include:
    • Copying someone else's words, ideas, diagrams and figures from textbooks or online sources.
    • Copying the structure of someone else's essay/paper/proposal/research
    • recycling your work that been previously submitted for another assignment.
  5. Why scientists need to communicate to other audiences
    • Reasons for communicating science to a non scientist audience can be classed as:
    • Economic
    • Democratic
    • Cultural
    • Political
    • Utilitarian

    • The goal is the translation of science to:
    • products
    • thoughts
    • health
    • activity
    • innovation
    • interest
    • enrich people's lives

    • Tips for communicating with non-specialists
    • KISS (keep it simple stupid) applies to most forms of communication
    • Minimise or avoid jargon, complicated numbers and formulae.
    • Limit yourself to a few main points and avoid side issues.
    • Know your subject and be enthusiastic about it.
    • Know your audience and any intermediates (eg. interviewers). Know why they are present, their affiliations and the correct way of addressing them.
    • Do not patronise anyone.
    • Use examples, analogies and/or images but don't overuse them.

    “Communicating science effectively is important in achieving an innovative Australia.”
  6. Conferences: scientist to scientist
    • Scientists communicate with other scientists through:
    • Primary research articles
    • Literature reviews
    • Conferences
    • Social Media

    • Conferences are a great way to:
    • Meet other scientists
    • Hear the latest
    • Network

    Conferences consist of a few longer talks and a selection of short talks. Most presented as posters except for maths.
  7. Find out following before you start preparing your talk
    • Who is your audience, why are they there? Will there be 10 or 1000 people?
    • What is your message? What do the audience need to know? Is there a theme to the conference that you need to emphasis? How does it fit with other talks in your sessions?
    • Why are your audience there, and why do you want to communicate with them?
    • Where is the talk? Find your room. Is there a microphone? What are the acoustics like? How long will it take you to get there?
    • How long? Check how long you have. 10 min talk only one point, 15 min maybe 2 or 3
  8. Ingredients for effective communication
    • Convey passion, conviction (the purpose for you work/talk), optimism
    • Good stories are clear concise and captivating
  9. Organising you content for presentation
    • Get the audience's attention
    • Tell them what to expect (signposting)
    • Tell your story- break into points
    • Sum up
    • End with something outward looking (take home message)
  10. Final checks for presentation
    • What does this audience need to know?
    • Whats the dress code?
    • Check how long you have, does it include questions?
    • Check your AV and computer equipment, software compatibility (Mac/PC? Versions?)
Author
kirstenp
ID
340584
Card Set
Communication
Description
wk 2: Communication Aim To show the importance of communication in science and of scientific research for the advancement of science and society. Learning Objectives Explain the importance of science communication; Outline the responsibility scientists have to communicate their research; Discuss the ways in which scientists communicate with each other; Discuss the ways in which scientists communicate with wider community; Describe the difference between dialogue, monologue and debate; Identify science communication as a profession.
Updated