social psych test 3

an evaluation of a person, idea or thing

A knowledge claim that constitutes what a person thinks is true about a person, thing or idea

Attitudes that people are aware of and can articulate

Attitudes that a person is not typically aware of

When a person holds two attitudes that conflict with each other

• attitudes are composed of three elements
• one's feelings towards or emotional response to the attitude object
• one's beliefs about the attitude object 
• behavioral

repeated contact with something will lead you to like it more

learning new attitudes/beliefs/behaviors by watching others and seeing if they are reinforced or opposed

Thoughts people have during exposure to messages

• slow and careful 
• focused on the quality of the arguments
• motivation and ability required

• rapid and superficial 
• focused on non-argument features of the message