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Culture
the language, beliefs, values, norms, behaviors, and even material objects that characterize a group and are passed from one generation to the next.
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Material culture
the material objects that distinguish a group of people, such as their art, buildings, weapons, utensils, machines, hairstyles, clothing, and jewelry.
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Nonmaterial culture (also called symbolic culture)
a group’s ways of thinking (including its beliefs, values, and other assumptions about the world) and doing (its common patterns of behavior, including language and other forms of interaction).
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Culture shock
the disorientation that people experience when they come in contact with a fundamentally different culture and can no longer depend on their taken-for-granted assumptions about life.
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Ethnocentrism
the use of one’s own culture as a yardstick for judging the ways of other individuals or societies, generally leading to a negative evaluation of their values, norms, and behaviors.
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Cultural relativism
not judging a culture but trying to understand it on its own terms.
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Symbolic culture
another term for nonmaterial culture.
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Symbol
something to which people attach meanings and then use to communicate with others.
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Gestures
the ways in which people use their bodies to communicate with one another.
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Language
a system of symbols that can be combined in an infinite number of ways and can represent not only objects but also abstract thought
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Sapir-Whorf hypothesis
Edward Sapir and Benjamin Whorf’s hypothesis that language creates ways of thinking and perceiving.
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Values
the standards by which people define what is desirable or undesirable, good or bad, beautiful or ugly.
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Norms
expectations, or rules of behavior, that reflect and enforce behavior
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Sanctions
either expressions of approval given to people for upholding norms or expressions of disapproval for violating them.
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Folkways
norms that are not strictly enforced.
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Mores
norms that are strictly enforced because they are though essential to core values or to the well-being of the group.
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Taboo
a norm so strong that it brings extreme sanctions and even revulsion if someone violates it.
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Subculture
the values and related behaviors of a group that distinguish its members from the larger culture; a world within a world.
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Counterculture
a group whose values, beliefs, norms, and related behaviors place its members in opposition to the broader culture.
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Pluralistic society
a society made up of many different groups, with contrasting values and orientations to life.
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Value cluster
values that together form a larger whole.
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Value contradiction
values that contradict one another; to follow the one means to come into conflict with the other.
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Ideal culture
a people’s ideal values and norms; the goals held out for them.
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Real culture
the norms and values that people actually follow.
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Cultural universal
a value, norm, or other cultural trait that is found in every group.
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Sociobiology
a framework of thought that views human behavior as the result of natural selection and considers biological factors to be the fundamental cause of human behavior.
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Technology
in its narrow sense, tools; its broader sense includes the skills or procedures necessary to make and use those tools.
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New technology
the emerging technologies of an era that have a significant impact on social life.
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Cultural lag
Ogburn’s term for human behavior lagging behind technological innovations.
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Cultural diffusion
the spread of cultural traits from one group to another; includes both material and nonmaterial cultural traits.
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Cultural leveling
the process by which cultures become similar to one another; refers especially to the process by which Western culture is being exported and diffused into other nations.
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