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What are the fundamental questions of human existence?
- free will
- sociality
- independence and dependence
- moral behavior
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Social behaviors
observable actions to stem from direct/indirect influence of others
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Social experience
conscious thoughts and feelings as well as non-conscious processes (brain activity, hormone regulation, etc.)
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Social psychology
- The scientific study of individuals' social experiences and behaviors
- focuses on individuals rather than groups
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Social psychology is a combination of
- Sociology
- Anthropology
- Bio/physiological psychology
- Cognitive psychology
- Clinical psychology
- Personality psychology
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Social loafing
Presence of others decreases their behavior (they try less)
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Social facilitation
presence of others increases individuals behavior while competing
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Skinner
studied external cause of behavior
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Lewin field theory
Behavior is a product of the environment and the person
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Festinger
Social comparison and cognitive dissonance theory
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Cognitive dissonance
When one person holds two contradictory beliefs
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What are the multiple causes of social behavior?
- Evolutionary factors
- Contextual factors
- Individual factors
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Evolutionary factors
- evolution leads us to interact the way that we do
- developed brain for social interactions over time
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Social neuroscience
- Study of the relationship between the brain and social psychology
- Can be neural, hormonal, genetic and cellular
- Maps particular functions to specific areas of the brain
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Contextual factors
Influence of social class, religion, race on social interactions
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Individual factors
Social behavior as an effect of one's experiences, learning history, and mental processes
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What are the three learning processes?
- Classical conditioning
- Instrumental conditioning
- Social learning
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Social cognition
Mental processes including perceiving, attending to, remembering, thinking about, and making sense of oneself
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What are the four guiding principles of social psychology?
- Purposive
- Caused by dispositional and situational influences
- Influenced by how people construe or interpret situations
- Cultural
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Hindsight bias
People believing that, if they had known the outcome of a situation before it happened, they would have been able to accurately predict the same outcome
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What are the three goals of social psychology?
- Description
- Prediction
- Explanation
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Theory
A set of interrelated statements that explains and predicts patterns of observable events
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Correlation
- a change in ones variable is associated with a change in the other variable
- + correlation- both variables change in the same direction
- - correlation- both variables change in opposite directions
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Casual relationship
A change in one variable predicts the change in another variable
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Dualism
Principle that the mind operates independently of the body
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Embodied cognition
Where you are and how you feel influence how you think and what you think about
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What is the social brain?
Increasingly large social networks produced pressures that selected for more sophisticated thinking and larger brains
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What is the triparte brain?
Reptilian, mammalian and neomammalian
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What is the ecological perspective of the brain?
Diet and other nonsocial factors explain brain evolution
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What is the social perspective of the brain?
Social factors explain brain evolution
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Dopamine
- Attention, learning, reward and motivation
- Inhibitory and excitatory
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Serotonin
- Eating, aggression, sleep/wake, mood
- inhibitory
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Norepinephrine
- Mood, arousal, memory
- Excitatory
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GABA
general nervous system inhibitory
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Acetylcholine
- Motor activity, arousal, attention, memory
- excitatory
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Four lobes of the brain
Temporal, parietal, occipital, frontal
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Thalamus and hypothalamus
Behavior, sleeping, arousal, feeding, regulation of body temperature, expression of emotion
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Insula
- Central role in taste and pain
- Also moral disgust
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Hippocampus
memory recall and formation, spacial awareness and navigation
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Amygdala
- Response of fear and threats
- Fight or flight response
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Prefrontal cortex
Execution of the nervous system, performs higher level tasks
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EMG
- electromyography
- measures electrical activity by detecting muscle movement
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What is a galvanic skin response?
Measures levels of excitement, anxiety, and arousal
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Plasticity
New neural networks can be rewired after damage
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reliability
Consistent over time and use
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Validity
Accurately measures what it should be measuring
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Internal validity
- When the only thing acting on the DV is the IV
- (Removal of external stimuli)
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External validity
How well you can apply your findings in a sample to the population
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Motivated reasoning
- Emotion based
- Level of motivation impacts your decision-making and attitude
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What are the five things that social cognition consists of?
- Perception
- Attention
- Remembering
- Thinking about
- Making sense of ourselves and other people
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What are the goals of social cognition?
- Engage in accurate thinking
- Conserve cognitive resources
- Self-enhancement motives guide social cognitive processing
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What are the two steps to rejecting a claim?
- 1. initial comprehension and accepting
- 2. Rejecting the claim- can only be done when there is enough mental resources to make the extra effort
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Why is it easy to believe things?
- Believing is a default process
- Occurs upon comprehension
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Automatic system
- Ancient adaptation
- Shared with other species
- Largely reflexive
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Controlled system
- Recent adaptation
- Mostly limited to humans
- More thoughtful
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Automatic processing (X-system)
- Rapid
- Capable of parallel processing
- Intuitive
- Instinctive behaviors
- Limited to narrowly defined problems
- Relies on implicit memory and learning
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What areas of the brain are used in automatic processing?
- Amygdala
- basil ganglia
- lateral temporal
- ventromedial prefrontal
- dorsal anterior cingulate cortexes
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Controlled processing (C-system)
- Slow and sequential
- Capable of abstract thinking
- Able to tackle complex problems
- relies on central working memory
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What areas of the brain are used in controlled processing?
- Lateral prefrontal
- Posterior parietal
- hippocampus
- Medial temporal lobe
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Automaticity
Extent to which a behavioral or mental process is completely automatic
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What are the four components of automaticity?
- It is unintentional
- Occurs without conscious awareness
- Accomplished efficiently
- Cannot be controlled once it has begun
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What are the three types of automatic processes?
- Concepts that were initially explicitly learned that became automatic
- Concepts that have been learned implicitly affect subsequent behavior
- Priming
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Priming
- Occurs when a concept or other knowledge structure is automatically triggered by an environmental stimulus
- Affects subsequent behaviors, thoughts and feelings
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Spreading activation
The activation of a single concept leads to the activation of related concepts in the mental system
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Avaliability
making a judgement about the frequency or likelihood of an event based on how easily it comes to mind
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Representativeness
When we categorize a particular instance based on how similar it is to a typical member of that category
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Base rate fallacy
Occurs when we ignore the underlying probabilities and instead focus on unusual or atypical instances
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Anchoring and adjustment
To rely on readily avaliable information on which to base estimation
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Considering the opposite
Strategy for overcoming belief perseverance by encouraging people to imagine how the opposite of a preposition can be true
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Heuristics
A mental approach that is sufficient in solving problems, decision making, etc. that may not be perfect but works for the time it is needed
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Social cognition
Focuses on how people store, apply and process information about people and social situations
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