Laurent Perrier

  1. Who are they? Champagne House created in the early 19th Century. They have a classic style, but pioneered modern winemaking techniques such as temperature controlled fermentation. They make Laurent-Perrier,
    • De Castellane, Salon & Delamotte.
    • Own vineyards in
  2. Bouzy,
    Tours-sur-Marne and
    The Estate is in Tours-sur-Marne. What do they produce? or What do they do?
    Laurent-Perrier (LP) Ultra Brut– pionnered the Brut Nature category in 1981. The first iteration of the wine was the Grand Vin Sans Sucre in 1889  LP La Cuvée– house wine 50% min Chardonnay, 30% min Pinot Noir, 10-20% Pinot Meunier (20-30% reserve wine) Brut Millésimé–
  3. only rarely released (last one is 2007)50% Chardonnay, 50% Pinot Noir Cuvée Grand Siècle– NV blend of 3 vintage years, with 8 years of ageing. Started in 1959 55% Chardonnay, 45% Pinot Noir, only Grand Cru Cuvée Rosé– Started in 1968 100% Pinot Noir, maceration and saignee (the only House that doesn’t blend its rosé, I believe) Alexandra Rosé–
    Vintage Rosé (last one seems to be 2004) 80% Pinot Noir, 20% Chardonnay, 100% Gd Cru Laurent Perrier Harmony– NV Demi-Sec 45% Chardonnay, 40% Pinot Noir, 15% Pinot Meunier, 40g/L

    De Castellane– produce a Brut,
  4. Brut Rosé, Brut Millésimé and Demi-Sec. Founded in 1895, purchased by LP in 1999. Great value Salon– 1ha in Mesnil-sur-Ogier (Gd Cru) founded in 1905, 100% Chardonnay, only Vintages.Complex and a lot of finesse. Acquired by LP in
    1988Delamotte– one of the oldest house, founded in 1760. Make a Brut, BdB, BdB Millésimé & Rosé. House style is light that develops in complexity with ageingWhen were they established? LP was founded in 1812 by André Michel Pierlot. It became LP when Mathilde Emilie Perrier, widow of Eugène Laurent combines the family names after expanding the business. Her daughter inherited the House in
  5. 1925, and hit by the economic crisis in between the wars, sold it to Marie-Louise Lanson de Nonancourt in 1939 (doesn’t seem to have anything to do with Lanson). She runs the business until her son, Bernard, learns winemaking and business and get appointed Chairman & CEO in 1948. His brother Marc was supposed to take over but was killed in a concentration camp, they were both part of the French Resistance. 
    At that time the House employed 20 people and produced 80K bottles/year. Established very good relationships with grower and create LP’s style: fresh, light and elegant Bernard de Nonancourt dies in 2010 and now the business is overseen by his 2 daughters, Alexandra and Stéphanie. Now exported in 160 countries Why are they significant or important? Very classic style, very consistent quality Pioneered using stainless steel tanks in the 50s. Used low temperature fermentation to preserve freshness and complexity of aromas Practice single vineyard vinification, gives a very broad array of aromas, terroirs and style to the blend Use non convential bottles: the Cuvée Grand Siècle is in a bottle inspired by the 1stChampagnes in the 17th Century and the Cuvée Rosé is decorated with a shield inspired from bottle from King Henri IV times (both have a long neck) How is their business run? Market share/volume Important markets/trendsResponse to local challenges (e.g. land ownership/labour issues)Type of producer (cooperative etc.) or structure Laurent Perrier is a public company, which has subsidiaries in its key markets (UK, US , Switzerland and Belgium) 4th biggest House –€206M revenue in 2016 Future plans or vision Working on consolidating their sales growth (have been struggling over the past years) and keep producing age worthy champagnes. Invest heavily in new equipement to optimize their production capacity Listed on the stock exchange and focused on premium champagne.
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Laurent Perrier
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