Pernod Ricard

  1. Pernod Ricard is a French company that is no.2 worldwide in wines & spirits.Where are they based?
    Head office in Paris, but operate a policy of decentralisation.
    • entrepreneurial spirit,
    • mutual trust and a
    • strong sense of ethics.

     Champagne Mumm & Perrier-Jouët.

    • Key wine brands: Brancott, Campo Viejo, Jacob͛s Creek & Kenwood Vineyards.
    • Perrier-Jouët: -Grand Brut – blend of 50 crus -Blason Rose – renowned for full bodied aromas. Their first Rose Champagne. -Belle Epoque – elegance, minerality, floral notes. Premium example of PJ. Also a Belle Epoque Rose. Main markets: USA, France, Japan, UK & China. No. 3 best selling Champagne in the USA. Champagne Mumm -Grand Cordon (well known design –  No.3 best-selling Champagne worldwide, no. 1 in France. When established?- Historical background, historical ownership, current ownership Pernod Ricard was created in
  2. 1975 from the merger of two French anise-based spirits companies: Pernod, founded in 1805, and Ricard, founded in 1932. 1978 - Patrick Ricard, son of Paul Ricard, took over and transformed the company from a French anise spirit producer to a global leader in Wine and Spirits. 1986 – created PR Japan – first Asia presence, HK in 1990 and Korea in 1992. Pernod Ricard͛s first significant wine acquisition was in 1989 -
    Orland Wyndham Group of Australia (included Jacob͛s Creek), followed by Etchart of Argentina in 1992. In2005, they acquired Allied Domecq which was not just spirits, but also Montana (now Brancott - NZ), Stoneleigh (NZ), Campo Viejo (Rioja), Mumm & Perrier Jouet (Champagnes). (OCW) subsequently became world no. 2 in wines and spirits (https://www.pernod-ricard.com/en/our-group/our-key-dates/) Have since acquired Helan Mountain of Ningxia (Chinese) in 2013 and in 2014, Kenwood Vineyards (California) –OCWSpirits acquisitions include Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008 –Absolut Vodka).2012 – Patrick Ricard died. 2015 - Alexandre Ricard became Chairman and CEO. Why are they significant? – how do they stand out? (production, range, style, brands, marketing) Have they been in the press recently? If so, why? No. 2 worldwide in wines and spirits. Continue to add to range. 17 brands among top 100 wines and spirits globally. Mastered each route to market (off and on trades, travel retail, home trade and e-commerce) and kept up with digitalisation. Many acquisitions been made to broaden portfolio (wine as well as spirits) and examples of innovation. E.g. ͚The Connected Bottle͛– Mumm Champagne embedded with a digital sensor which, when the cork is popped, unlocks a series of effects such as light snow, music & videos (connected to bar where opened). https://www.pernod-ricard.com/en/download/file/fid/7391/How is their business run? – Market share/volume, important markets, important trends, response to local challenges (e.g. land ownership, labour issues). Type of producer/structure? Coop etc. Pernod Ricard employs a workforce of more than 18,500 people and operates through a decentralised organisation, with 6 ͞Brand Companies͟ and over 80 ͞Market Companies͟established in each key market. https://www.pernod-ricard.com/en2015/16 - accounted for 40% of sales in Asia and ͚rest of the world͛, 29% in the Americas and 31% in Europe – balanced global presence https://www.pernod-ricard.com/en/download/file/fid/7391/Future plans or vision Continue trend of premiumisation and further strengthen position as a leader in luxury brands. They have an international pricing team to provide info.on industry practices in various markets. Innovation and digital acceleration. Pledge to continue to improve sustainability https://www.pernod-ricard.com/en/download/file/fid/7391/
  3. Orland Wyndham Group of Australia (included Jacob͛s Creek), followed by Etchart of Argentina in 1992. In2005, they acquired Allied Domecq which was not just spirits, but also Montana (now Brancott - NZ), Stoneleigh (NZ), Campo Viejo (Rioja), Mumm & Perrier Jouet (Champagnes). (OCW) subsequently became world no. 2 in wines and spirits
    Have since acquired
    Helan Mountain of Ningxia (Chinese) in 2013 and in 2014, Kenwood Vineyards (California) –OCWSpirits acquisitions include Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008 –Absolut Vodka).2012 – Patrick Ricard died. 2015 - Alexandre Ricard became Chairman and CEO. Why are they significant? – how do they stand out?
  4. (production, range, style, brands, marketing) No. 2 worldwide in wines and spirits. Continue to add to range. 17 brands among top 100 wines and spirits globally. Mastered each route to market (off and on trades, travel retail, home trade and e-commerce) and kept up with digitalisation. Many acquisitions been made to broaden portfolio (wine as well as spirits) and examples of innovation. E.g. ͚The Connected Bottle͛– Mumm Champagne embedded with a digital sensor which, when the cork is popped, unlocks a series of effects such as light snow, music & videos (connected to bar where opened). How is their business run? – Market share/volume, important markets, important trends, response to local challenges (e.g. land ownership, labour issues).
    Pernod Ricard employs a workforce of more than 18,500 people and operates through a decentralised organisation, with 6 ͞Brand Companies͟ and over 80 ͞Market Companies͟established in each key market. 40% of sales in Asia and ͚rest of the world͛, 29% in the Americas and 31% in Europe – balanced global presence https://www.pernod-ricard.com/en/download/file/fid/7391/Future plans or vision 
  5. Continue trend of premiumisation and further strengthen position as a leader in luxury brands. They have an international pricing team to provide info.on industry practices in various markets. Innovation and digital acceleration. Pledge to continue to improve sustainability https://www.pernod-ricard.com/en/download/file/fid/7391/
Author
markrgraham
ID
335318
Card Set
Pernod Ricard
Description
Beverage company
Updated