Pernod Ricard

• entrepreneurial spirit,
• mutual trust and a
• strong sense of ethics.

 Champagne Mumm & Perrier-Jouët.

• Key wine brands: Brancott, Campo Viejo, Jacob͛s Creek & Kenwood Vineyards.
• Perrier-Jouët: -Grand Brut – blend of 50 crus -Blason Rose – renowned for full bodied aromas. Their first Rose Champagne. -Belle Epoque – elegance, minerality, floral notes. Premium example of PJ. Also a Belle Epoque Rose. Main markets: USA, France, Japan, UK & China. No. 3 best selling Champagne in the USA. Champagne Mumm -Grand Cordon (well known design –  No.3 best-selling Champagne worldwide, no. 1 in France. When established?- Historical background, historical ownership, current ownership Pernod Ricard was created in

Orland Wyndham Group of Australia (included Jacob͛s Creek), followed by Etchart of Argentina in 1992. In2005, they acquired Allied Domecq which was not just spirits, but also Montana (now Brancott - NZ), Stoneleigh (NZ), Campo Viejo (Rioja), Mumm & Perrier Jouet (Champagnes). (OCW) subsequently became world no. 2 in wines and spirits (https://www.pernod-ricard.com/en/our-group/our-key-dates/) Have since acquired Helan Mountain of Ningxia (Chinese) in 2013 and in 2014, Kenwood Vineyards (California) –OCWSpirits acquisitions include Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008 –Absolut Vodka).2012 – Patrick Ricard died. 2015 - Alexandre Ricard became Chairman and CEO. Why are they significant? – how do they stand out? (production, range, style, brands, marketing) Have they been in the press recently? If so, why? No. 2 worldwide in wines and spirits. Continue to add to range. 17 brands among top 100 wines and spirits globally. Mastered each route to market (off and on trades, travel retail, home trade and e-commerce) and kept up with digitalisation. Many acquisitions been made to broaden portfolio (wine as well as spirits) and examples of innovation. E.g. ͚The Connected Bottle͛– Mumm Champagne embedded with a digital sensor which, when the cork is popped, unlocks a series of effects such as light snow, music & videos (connected to bar where opened). https://www.pernod-ricard.com/en/download/file/fid/7391/How is their business run? – Market share/volume, important markets, important trends, response to local challenges (e.g. land ownership, labour issues). Type of producer/structure? Coop etc. Pernod Ricard employs a workforce of more than 18,500 people and operates through a decentralised organisation, with 6 ͞Brand Companies͟ and over 80 ͞Market Companies͟established in each key market. https://www.pernod-ricard.com/en2015/16 - accounted for 40% of sales in Asia and ͚rest of the world͛, 29% in the Americas and 31% in Europe – balanced global presence https://www.pernod-ricard.com/en/download/file/fid/7391/Future plans or vision Continue trend of premiumisation and further strengthen position as a leader in luxury brands. They have an international pricing team to provide info.on industry practices in various markets. Innovation and digital acceleration. Pledge to continue to improve sustainability https://www.pernod-ricard.com/en/download/file/fid/7391/

Helan Mountain of Ningxia (Chinese) in 2013 and in 2014, Kenwood Vineyards (California) –OCWSpirits acquisitions include Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008 –Absolut Vodka).2012 – Patrick Ricard died. 2015 - Alexandre Ricard became Chairman and CEO. Why are they significant? – how do they stand out?

Pernod Ricard employs a workforce of more than 18,500 people and operates through a decentralised organisation, with 6 ͞Brand Companies͟ and over 80 ͞Market Companies͟established in each key market. 40% of sales in Asia and ͚rest of the world͛, 29% in the Americas and 31% in Europe – balanced global presence https://www.pernod-ricard.com/en/download/file/fid/7391/Future plans or vision 