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Pernod Ricard is a French company that is no.2 worldwide in wines & spirits.Where are they based?
Head office in Paris, but operate a policy of decentralisation.
- entrepreneurial spirit,
- mutual trust and a
- strong sense of ethics.
Champagne Mumm & Perrier-Jouët.
- Key wine brands: Brancott, Campo Viejo, Jacob͛s Creek & Kenwood Vineyards.
- Perrier-Jouët: -Grand Brut – blend of 50 crus -Blason Rose – renowned for full bodied aromas. Their first Rose Champagne. -Belle Epoque – elegance, minerality, floral notes. Premium example of PJ. Also a Belle Epoque Rose. Main markets: USA, France, Japan, UK & China. No. 3 best selling Champagne in the USA. Champagne Mumm -Grand Cordon (well known design – No.3 best-selling Champagne worldwide, no. 1 in France. When established?- Historical background, historical ownership, current ownership Pernod Ricard was created in
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1975 from the merger of two French anise-based spirits companies: Pernod, founded in 1805, and Ricard, founded in 1932. 1978 - Patrick Ricard, son of Paul Ricard, took over and transformed the company from a French anise spirit producer to a global leader in Wine and Spirits. 1986 – created PR Japan – first Asia presence, HK in 1990 and Korea in 1992. Pernod Ricard͛s first significant wine acquisition was in 1989 -
Orland Wyndham Group of Australia (included Jacob͛s Creek), followed by Etchart of Argentina in 1992. In2005, they acquired Allied Domecq which was not just spirits, but also Montana (now Brancott - NZ), Stoneleigh (NZ), Campo Viejo (Rioja), Mumm & Perrier Jouet (Champagnes). (OCW) subsequently became world no. 2 in wines and spirits (https://www.pernod-ricard.com/en/our-group/our-key-dates/) Have since acquired Helan Mountain of Ningxia (Chinese) in 2013 and in 2014, Kenwood Vineyards (California) –OCWSpirits acquisitions include Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008 –Absolut Vodka).2012 – Patrick Ricard died. 2015 - Alexandre Ricard became Chairman and CEO. Why are they significant? – how do they stand out? (production, range, style, brands, marketing) Have they been in the press recently? If so, why? No. 2 worldwide in wines and spirits. Continue to add to range. 17 brands among top 100 wines and spirits globally. Mastered each route to market (off and on trades, travel retail, home trade and e-commerce) and kept up with digitalisation. Many acquisitions been made to broaden portfolio (wine as well as spirits) and examples of innovation. E.g. ͚The Connected Bottle͛– Mumm Champagne embedded with a digital sensor which, when the cork is popped, unlocks a series of effects such as light snow, music & videos (connected to bar where opened). https://www.pernod-ricard.com/en/download/file/fid/7391/How is their business run? – Market share/volume, important markets, important trends, response to local challenges (e.g. land ownership, labour issues). Type of producer/structure? Coop etc. Pernod Ricard employs a workforce of more than 18,500 people and operates through a decentralised organisation, with 6 ͞Brand Companies͟ and over 80 ͞Market Companies͟established in each key market. https://www.pernod-ricard.com/en2015/16 - accounted for 40% of sales in Asia and ͚rest of the world͛, 29% in the Americas and 31% in Europe – balanced global presence https://www.pernod-ricard.com/en/download/file/fid/7391/Future plans or vision Continue trend of premiumisation and further strengthen position as a leader in luxury brands. They have an international pricing team to provide info.on industry practices in various markets. Innovation and digital acceleration. Pledge to continue to improve sustainability https://www.pernod-ricard.com/en/download/file/fid/7391/
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Orland Wyndham Group of Australia (included Jacob͛s Creek), followed by Etchart of Argentina in 1992. In2005, they acquired Allied Domecq which was not just spirits, but also Montana (now Brancott - NZ), Stoneleigh (NZ), Campo Viejo (Rioja), Mumm & Perrier Jouet (Champagnes). (OCW) subsequently became world no. 2 in wines and spirits
Have since acquired
Helan Mountain of Ningxia (Chinese) in 2013 and in 2014, Kenwood Vineyards (California) –OCWSpirits acquisitions include Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008 –Absolut Vodka).2012 – Patrick Ricard died. 2015 - Alexandre Ricard became Chairman and CEO. Why are they significant? – how do they stand out?
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(production, range, style, brands, marketing) No. 2 worldwide in wines and spirits. Continue to add to range. 17 brands among top 100 wines and spirits globally. Mastered each route to market (off and on trades, travel retail, home trade and e-commerce) and kept up with digitalisation. Many acquisitions been made to broaden portfolio (wine as well as spirits) and examples of innovation. E.g. ͚The Connected Bottle͛– Mumm Champagne embedded with a digital sensor which, when the cork is popped, unlocks a series of effects such as light snow, music & videos (connected to bar where opened). How is their business run? – Market share/volume, important markets, important trends, response to local challenges (e.g. land ownership, labour issues).
Pernod Ricard employs a workforce of more than 18,500 people and operates through a decentralised organisation, with 6 ͞Brand Companies͟ and over 80 ͞Market Companies͟established in each key market. 40% of sales in Asia and ͚rest of the world͛, 29% in the Americas and 31% in Europe – balanced global presence https://www.pernod-ricard.com/en/download/file/fid/7391/Future plans or vision
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Continue trend of premiumisation and further strengthen position as a leader in luxury brands. They have an international pricing team to provide info.on industry practices in various markets. Innovation and digital acceleration. Pledge to continue to improve sustainability https://www.pernod-ricard.com/en/download/file/fid/7391/
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