Absolut

  1. Absolut Vodka comes from Ahus in Southern Sweden.
    All world supply is produced here
    Re - Launched onto the global market in 1979, 100 years after being registered by its founder
    Lars Olsen Smith, the man who invented continuous distilling He called the product Absolut
  2. Rent Bränvin (burnt wine) Absolut Pure Vodka Interestingly Olsen Smith was
    a entrepreneurial child prodigy, in business at 10, taking on the city of Stockholm to sell his newly invented Vodka at just 20. He made and lost fortunes. He died penniless in 1913. In an early sign of innovative marketing, Olsen Smith refused to buy a
  3. permit to sell his product in Stockholm and offered free passage to nearby
    Reimersholme Island to buy his product. A current example would be the tagline: One Source. One wheat, one source of water, one location By the 1970’s the product was in the hands of
  4. The Swedish Wines and Spirits Corporation. Government. Revenue went to social services. Its president Lars Lindmark wanted to celebrate the 100 year anniversary and relaunch it onto the world market starting with the US. And by so doing increasing revenue for Swedish social services Through smart marketing it made a huge impact within 5 years. At the time white spirits were seen as purer than brown the Absolute team
    decided to push as a premium product based on purity. The bottle was based on
  5. an old Swedish medicine bottle, and stood out. curiously, it has been developed to a more regular look. No label, let the product shine. it completely
    redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife. The bottle art became part of the selling point By starting a revolution in cocktail creation and launching a range of flavors never before seen on the market, Absolut became a major player in the international spirits market The company has a brand portfolio including
  6. Malibu and Kahlua There is also a super premium product called Elyx for which all the wheat is grown within 25 miles of Ahus and a vintage copper still is used in its production. Absolut has grown to sell over 90 million litres of vodka annually by 2008. The vodka is made from
    winter wheat. Over one kilogram of grain is used in every one-liter bottle. Due to Sweden’s entry into the European community Absolut was sold to Pernod Ricard in 2008 for €5.3 Billion The future for Absolut. In recent years they have launched Our Vodka, where by they build micro distilleries in cities around the world and provide their recipe. Then hand the keys over to local entrepreneurs and let them get on with it. Nothing could surprise us in the future.
Author
markrgraham
ID
335187
Card Set
Absolut
Description
Beverage companies
Updated