Absolut

Lars Olsen Smith, the man who invented continuous distilling He called the product Absolut

a entrepreneurial child prodigy, in business at 10, taking on the city of Stockholm to sell his newly invented Vodka at just 20. He made and lost fortunes. He died penniless in 1913. In an early sign of innovative marketing, Olsen Smith refused to buy a

Reimersholme Island to buy his product. A current example would be the tagline: One Source. One wheat, one source of water, one location By the 1970’s the product was in the hands of

decided to push as a premium product based on purity. The bottle was based on

redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife. The bottle art became part of the selling point By starting a revolution in cocktail creation and launching a range of flavors never before seen on the market, Absolut became a major player in the international spirits market The company has a brand portfolio including

winter wheat. Over one kilogram of grain is used in every one-liter bottle. Due to Sweden’s entry into the European community Absolut was sold to Pernod Ricard in 2008 for €5.3 Billion The future for Absolut. In recent years they have launched Our Vodka, where by they build micro distilleries in cities around the world and provide their recipe. Then hand the keys over to local entrepreneurs and let them get on with it. Nothing could surprise us in the future.