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Retail Advertising and Promotion

  1. What is the first task of retailing?
    To determine what kind of merchandise a consumer will buy.
  2. What are two major ways retailers can attract customers?
    Location and Advertising
  3. What is the formula for success in retailing?
    The right merchandise + the right price + the right time + the right quanity
  4. What is Sales Promotion?
    A marketing activity that adds value to a product or service for a limited time to stimulate a consumer traffic and purchases and helps manufacturer.
Author
mstwob
ID
33417
Card Set
Retail Advertising and Promotion
Description
Definitions
Updated

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