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Strategy
Actions managers take to attain the firm's goals
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Profitability
A ratio or rate of return that the firm makes on its invested capital
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Profit growth
percentage increase in net profits over time
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Value Creation
Performing activities that increase the value of goods or services to consumers
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Operations
The various value creation activities a firm undertakes
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Organizational Architecture
Totality of a firm's organization, including formal organizational structure, control systems and incentives, organizational culture, processes, and people.
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Organizational Structure
3 part structure of an organization, including its formal division into subunits such as product divisions, its location of decision-making responsibilities within that structure, and the establishment of integrating mechanisms to coordinate the activities of all subunits
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Controls
The metrics used to measure the performance of subunits and make judgments about how well managers are running those subunits
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Incentives
Devises used to reward appropriate managerial behavior
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Processes
The manner in which decisions are made and work is performed within any organization
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Organizational Culture
Values and norms shared among an organization's employees
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People
Employees of the organization, the strategy used to recruit, compensate, and retain those individuals and the type of people that they are in terms of their skills, values, and orientation
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Core Competence
Firm skills that competitors cannot easily match or imitate
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Location Economies
Cost advantages from performing a value creation activity at the optimal location for that activity
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Global Web
When different stages of value chain are dispersed to those locations around the globe where value added is maximized or where costs of value creation are minimized
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Experience Curve
Systematic production cost reductions that occur over the life of a product.
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Learning Effects
Cost savings from learning by doing
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Economies of Scale
Cost advantages associated with large-scale production; reductions in unit cost achieved by producing a large volume of a product
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Universal Needs
Needs that are the same all over the world, such as steel, bulk chemicals, and industrial electronics
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Global Standardization Strategy
Firm focuses on increasing profitability and profit growth by reaping the cost reductions that come from economies of scale, learning effects, and location economies
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Localization Strategy
Increasing profitability by customizing the firm's goods and services so that they provide a good match to tastes and preferences in different national markets
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Transnational Strategy
Attempt to simultaneously achieve low costs through location economies, economies of scale, and learning effects while also differentiating product offerings across geographic markets to account for local differences and fostering multidirectional flows of skills between different subsidiaries in the firm's global network of operations
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International Strategy
Trying to create value by transferring core competencies to foreign markets where indigenous competitors lack those competencies
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