_art244_StudyGuide1

  1. Who is credited as being the foundation of Twentieth Century Modernism.
    The Bauhaus is credited as being the foundation of Twentieth Century Modernism.
  2. What is the process of developing design ideas
    We’ve learned that the process of developing design ideas is job briefing>research>listing thoughts>concepting>thumbnailing.
  3. What must precede all creativity
    Fact-gathering must precede all creativity
  4. Who is regarded as the most influential living graphic designer.
    Milton Glaser is regarded as the most influential living graphic designer.
  5. A successful composition can simply be summed up as; what with what?
    A successful composition can simply be summed up as “unity with contrast.”
  6. The five principles of design are
    • The five principles of design are
    • -balance
    • -sequence
    • -proportion
    • -unity
    • -emphasis
  7. All graphic design, particularly advertising, seeks to influence what?
    All graphic design, particularly advertising, seeks to influence peoples’ behavior
  8. What; is a method of attaining unity and consistency through proportion.
    The grid is a method of attaining unity and consistency through proportion.
  9. What is a carefully planned relationship of vertical and horizontal space and the proportions it generates.
    The grid is a carefully planned relationship of vertical and horizontal space and the proportions it generates.
  10. The grid is a__________ template that many publications use to attain _______.
    The grid is a foundational template that many publications use to attain continuity.
  11. Designers who incorporate elements—based on their range of importance—as they relate to the concept are designing with a
    what?
    • Designers who incorporate elements—based on their range of importance—as they relate to the concept are designing with a
    • hierarchy.
  12. When combining typefaces, it is better to choose what?
    When combining typefaces, it is better to choose contrasting typefaces
  13. When determining balance, a graphic designer may visually measure the weight & placement of elements in accordance with
    what?
    • When determining balance, a graphic designer may visually measure the weight & placement of elements in accordance with
    • the optical center of the composition.
  14. To unify elements with space, it is generally best to organize your negative area to the what? of your elements, minimizing it
    between your elements.
    • To unify elements with space, it is generally best to organize your negative area to the outside of your elements, minimizing it
    • between your elements.
  15. Equally important as the overall design of the page,

    is what? which are easier to read when aligned
    flush left.
    • Equally important as the overall design of the page is the design of specific text blocks, which are easier to read when aligned
    • flush left.
  16. For dramatic effect, an electrician could feature what? in an ad, instead of merely showing outlets and switches.
    For dramatic effect, an electrician could feature lightning in an ad, instead of merely showing outlets and switches.
  17. Successful visual communication is usually accomplished in a two-step process—it should 

    1.
    2.
    • Successful visual communication is usually accomplished in a two-step process—it should attract the viewer’s attention then
    • inform
  18. To attain a successful design, it is suggested that
    a) one thing should dominate the page,
    b) the typeface variety should be
    minimal and some amount of negative space must be evident, and
    c)
    • To attain a successful design, it is suggested that a) one thing should dominate the page, b) the typeface variety should be
    • minimal and some amount of negative space must be evident, and c) the text is should be easy to read and the imagery must be
    • relevant.
  19. To attain a successful design, it is suggested that
    a) one thing should dominate the page,

    b)
     
    c) the text is should be easy to read and the imagery must be relevant.
    To attain a successful design, it is suggested that a) one thing should dominate the page, b) the typeface variety should be minimal and some amount of negative space must be evident, and c) the text is should be easy to read and the imagery must be relevant.
  20. To attain a successful design, it is suggested that

    a) 

    b) the typeface variety should be minimal and some amount of negative space must be evident, and

    c) the text is should be easy to read and the imagery must be relevant.
    To attain a successful design, it is suggested that a) one thing should dominate the page, b) the typeface variety should be minimal and some amount of negative space must be evident, and c) the text is should be easy to read and the imagery must be relevant.
  21. __________ is an ancient geometric design system that has been applied to such objects as Stonehenge, the Great
    Pyramid of Cheops, the Cathedral of Notre Dame, the Taj Mahal and an assortment of paintings and designs dating back over
    6,000 years.
    The Golden Mean
  22. ______________ is an inherent numbering system observed frequently in both plant and animal life. It can be found in a
    variety of natural forms ranging from flowers to shells to the human body.
    • The Golden Mean is an inherent numbering system observed frequently in both plant and animal life. It can be found in a
    • variety of natural forms ranging from flowers to shells to the human body.
  23. The Golden Mean is based on the ratio found when a number relates to a larger number as the larger number relates to the
    sum of both numbers. It is the only proportional system that simultaneously increases by what and what?
    • The Golden Mean is based on the ratio found when a number relates to a larger number as the larger number relates to the
    • sum of both numbers. It is the only proportional system that simultaneously increases by simple addition and geometric
    • progression.
  24. The statement, “___________,” simply means that a design’s purpose dictates its structure and appearance.
    The statement, “form follows function,” simply means that a design’s purpose dictates its structure and appearance.
  25. Because of its power to communicate, graphic design may be viewed as a ______________.
    Because of its power to communicate, graphic design may be viewed as a visual language.
  26. There are approximately (how many?)graphic designers in the United States?
    There are approximately 204,850 graphic designers in the United States?
  27. The most import questions concerning any project are

    1) “who is the audience?” and

    2) __________________________
    • The most import questions concerning any project are
    • 1) “who is the audience?” and

    2) “what is the project’s objective?”
  28. The most import questions concerning any project are

    1) ______________ and

    2) “what is the project’s objective?”
    The most import questions concerning any project are

    1) “who is the audience?” and

    2) “what is the project’s objective?”
  29. Who? cites comics as an important early influence.
    Milton Glaser cites comics as an important early influence.
  30. A designer for magazines and newspapers is considered an 
    who aht?
    A designer for magazines and newspapers is considered an editorial designer.
  31. Intern, Junior designer, and assistant designer are all entry level positions in the what? industry.
    Intern, Junior designer, and assistant designer are all entry level positions in the graphic design industry.
  32. Because of unfilled vacancies in superior positions, those who rise from production artist to art director in a short time are
    called default what?
    • Because of unfilled vacancies in superior positions, those who rise from production artist to art director in a short time are
    • called default art directors.
  33. An entry-level designer’s portfolio should have how many pieces?
    An entry-level designer’s portfolio should have ten to twenty pieces
  34. “Less is more” suggests that a simpler design will have more what?
    “Less is more” suggests that a simpler design will have more impact
  35. “Less is more” suggests that featuring one idea provides more clarity than featuring several.
    “Less is more” suggests that featuring one idea provides more clarity than featuring several.
  36. what ? suggests that fewer objects are easier to decipher.
    “Less is more” suggests that fewer objects are easier to decipher.
  37. The Bauhaus was a design school that existed in Germany from when to when?
    The Bauhaus was a design school that existed in Germany from 1919-1933
  38. The Bauhaus promoted ideas that led to “the International Style”
    The Bauhaus promoted ideas that led to “the International Style”
Author
Josepbg
ID
329493
Card Set
_art244_StudyGuide1
Description
First exam for Art244 Graphic Design Spring2017
Updated