2292 Midterm (2/7)

Home

Get App

Create

Conducting Research
- Don't ever just type the prompt into the search engine
- Google only shows the US perspective
Why does Wikipedia come up first

It compiles information from multiple sources and is one of the most commonly selected
How to get the other country's perspective?
- You can use internet country codes.
- Google also has operators. The operator site will put us in a different location
WolframAlpha
- Is a knowledge engine
- It will automatically compare two things for you and give you charts comparing them
- Also, it will tell you the sources of where it got the information
Strategy
- The pattern of decisions in a company that determines and reveals its objectives, purposes, or goals
- Produces the principal policies and plans for achieving those goals, and defines the range of business the company is to pursue
Opportunities
- Summarizes favorable trends and developments in the external environment which may lead to higher sales or profits or which may open doors to new business opportunities
- Firms can take advantage of these to move the business forward
- External Analysis
Threats
- Summarizes unfavorable trends and developments in the external environment which threaten sales or profit or preclude the firm from pursuing new business opportunities
- It can change strategies to avoid the negative effects of them
- External Analysis
Strengths
- Describe the unique resources or circumstances that can be used to take advantage of opportunities
- Strong brands have good quality
- Internal Analysis
Weaknesses
- Core competencies and company capabilities that are inferior to the competition
- Firms should strive to improve their capabilities in areas that are important to and valuable to their customers and in areas in which they face a significant disadvantage
- Internal Analysis

Author

Zaqxz

329090

Card Set

2292 Midterm (2/7)

Description

BUSMHR

Updated

2017-03-02T19:37:40Z

Show Answers