Admin1000 Ch9

steps of new product development
- Idea Generation
- Idea Screening
- Product Analysis
- Product Development and Concept Testing
- Commercialization
Product Life Cycle
- introductory stage
- growth stage
- maturity stage
- declining stage
consumer product classifications
- convenience
- shopping
- specialty
- unsought goods and services
B2B product(or industrial) classifications
- equipment
- maintenance, repair and operating products(MRO)
- raw and processed materials
- component parts
- specialized professional services
brand LO3
product mix
coca cola
- distinguishes a company and its products from all others
- helps buyers- recognize brand:reduce shopping time
- -reduces risk if they know brand
- helps seller by: name known
pricing strategies
- Cost based pricing(cost plus pricing): charging a price in relation to the cost
- Demand based pricing(value based pricing): based on demand and perceived value
- Competition based pricing: based on competition

Author

slc53

326507

Card Set

Admin1000 Ch9

Description

Admin1000 Ch9

Updated

2016-12-05T15:56:19Z

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