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How is Public Opinion situational?
- opinion changes based on events that happen
- If a view seems too risky to express, polticians keep it private until public opinion changes.
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What effects PO
(SERGE)
- Socio-economic status
- Ethics
- Religion
- Gender
- Education
- they represent the "fickle public"
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Political Socialization
the process and variables by which political views are formed.
- Factors Affecting Socialization:
- Religion
- Race/Gender
- Family
- Education
- Socio-economic status
- Region
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Liberal
- support gov't intervention
- oppose intervention when it threatens liberties
- gov't play active role in creating equal opportunities thruantidiscrimination laws, affirmative action, grants
- commited to gov't bc it has financial resources and can promote equal treatment
- taxes are a means of redistriubuting wealth to poor
- Gov't responsible for preventing and ounishing corrupt market practices
- its responsible for welfare
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Conservative
- reduce role of gov't
- want gov't to spend $ of defense not social programs (no welfare)
- gov't gunctions to private sector
- want prgrams downsized
- individual liberites must be balanced ( no affirmative actions)
- promote individual responsibility and independence from gov't
- gov't is oppressing
- religious- promote morality
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Measuring public opinion
- Media outlets & politicl cartoons express PO
- Polls measure
- Gallup- 1st poll
- Scientific & Straw Polls are the most common
- politicians listen to them
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What has effected Public Opinon
- 1941-Pearl Harbor
- 1947-1950‟-McCarthyism
- 1962-1967-JFK, RFK, MLK, Malcom X Assassinations
- 1968-LBJ & the Tet Offensive
- 1974-Watergate & Richard Nixon
- 1979-Iran & Jimmy Carter
- 1986-Iran/Contra Affair & Ronald Reagan
- 1992-Lewinsky & Bill Clinton
- 1999-Bill Clinton-The Comeback Kid
- 2000-The "Contested Election"
- 2001-9/11
- 2002-Marching toward conflict…
- 2003-Invasion of Iraq and Afghanistan
- 2004-Bush wins re-election
- 2005-Hurricane Katrina….
- 2006-Democratic Takeover of Congress
- 2007-Historic Presidential Primary......Hillary vs. Obama…
- 208-McCain vs. Obama, Economic Meltdown
- 2009-Obama‟ Election & Government Takeover of Private Industries…historic shift…
- 2010-Health Care Debate…BP Oil Spill…TEA Party Movement….Midterm Elections
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Press conferences
the press may question a high-level government official.
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White House Press Corps
regular reporters covering the President and White House
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News briefings
officials make announcements or explain policy, decision, or action to the press. (Questions may be asked)
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News release
ready-made story prepared for members of the press.
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Mass media & politics
- President-80% of all U.S. TV coverage of government officials focuses on the president.
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- Presidents have to learn to use the media to their advantage:
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Media events
- Media events-an event designed to reinforce an official‟ position on some issue.
- Radio –FDR (fire side chats)
- TV–Kennedy, Reagan, Clinton, Bush, & Obama
- The idea of using "media events" for public consumption…helping to promote policy agenda (s)
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Congressional Confirmation Hearings
Constitution requires that SENATE approve presidential appointments…judges, Cabinet, etc.
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Congressional Oversight hearings
- Oversight committees in both Houses review how the President carries out laws and specific programs.
- Media will investigate heavily including personal issues-digging into the background of Congressional members.
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