Rhetoric in Social Movements Midterm

  1. Organized Collectivity
    Social movements are organized from the bottom up. They don't exist from a single organization or leader.
  2. The nature of social movements (five parts)
    • A. uninstitutionalized - not a part of established norms
    • B. Large in scope
    • C. Promotes/Opposes social change
    • D.Rooted in moral rhetoric
    • E. Persuasion is pervasive, it is everywhere in SMs
  3. Six central persuasive functions
    • 1. Transform perceptions of reality
    • 2. Alter self-perceptions of protesters
    • 3. Legitimize the movement
    • 4. Prescribe courses of action
    • 5. Mobilize for action
    • 6. sustain the movement
Author
garrison007
ID
324472
Card Set
Rhetoric in Social Movements Midterm
Description
Midterm for SPCM 401 @ Colorado State University
Updated