Rhetoric in Social Movements Midterm

Social movements are organized from the bottom up. They don't exist from a single organization or leader.

• A. uninstitutionalized - not a part of established norms
• B. Large in scope
• C. Promotes/Opposes social change
• D.Rooted in moral rhetoric
• E. Persuasion is pervasive, it is everywhere in SMs

• 1. Transform perceptions of reality
• 2. Alter self-perceptions of protesters
• 3. Legitimize the movement
• 4. Prescribe courses of action
• 5. Mobilize for action
• 6. sustain the movement