ISOM 1090 6. Social Media

• Passive audience - requires attention
• One to many
• One way communication
• Require resources to broadcast
• Requires specialized skills and training

• Active audience - requires engagement
• Many-to-many
• Conversation
• Inexpensive and accessible tool
• Anyone can operate the means of production

Users:post,share,tag content,comment,browse(tags)

Users connect directly(Interactivity)

• Share photos with others
•          information and experiences with others
•          only information you find with others
• Contribute and use collective Intelligence
• Consume relevant information from sources you trust
• Communicate spotaneouly and direct with others
•                      quick and inforamlly with others

hi

• Blogs,Micro-blogging, Social Networks, Instant Messaging

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Yuck