IS Mgmt Chapter 10

  1. E-commerce refers to the use of any networking technologies to transact business.
    False
  2. Retail consumer e-commerce is growing at single-digit rates.
    False
  3. The Internet shrinks information asymmetry.
    True
  4. Rich media advertisements are a sales-oriented marketing format.
    False
  5. All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.
    True
  6. Disintermediation provides major benefits to the distributor.
    False
  7. In general, for digital goods, the marginal cost of producing another unit is about zero.
    True
  8. An example of the service provider business model is Flickr, a photo management and sharing Web site.
    True
  9. An example of the content provider business model is Barnesandnoble.com, a retailer of printed books.
    False
  10. Web personalization is used primarily as a major marketing tool.
    True
  11. Podcasting allows subscribers to listen to live, streaming radio and other audio content.
    False
  12. Intellectual property refers to all forms of human expression, both tangible and intangible.
    False
  13. Ninety-six percent of all U.S. households with Internet access use a broadband connection.
    True
  14. Behavioral targeting occurs at two levels: individual Web sites and through ISPs.
    False
  15. EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.
    False
  16. Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers, or short-term spot purchasing.
    True
  17. Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.
    False
  18. Automobile manufacturing is an example of a vertical market.
    True
  19. Advertising networks track a user's behavior at thousands of Web sites.
    True
  20. In the free/freemium revenue model, firms offer basic services for free and charge a fee for special features.
    True
  21. Price transparency refers to the ability of consumers to discover what merchants actually pay for products.
    False
  22. Switching costs are the merchants' costs of changing prices.
    False
  23. Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.
    True
  24. The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.
    A
    True
  25. Indirect goods are not involved firsthand in the production process.
    True
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IS Mgmt Chapter 10
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IS Mgmt Chapter 10
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