The greatest benefit of __ sites is that they help users find like-minded people online.
Social networking
What is a problem of social networking sites?
Public relations management
What is a problem associated with blogs?
Inaccurate content
The main reason companies monitor social networking sites is to...
Find negative comments about themselves
Social networking sites make customers ___ involved with the company.
More
___ allows a user to get information without having to visit thousands of websites.
RSS
LinkedIn is an example of what type of site?
Social networking site
What is NOT a problem that merchants have with Groupon?
It doesn't help businesses with perishable inventory.
On a wiki, anyone ___ permission can post material and make changes.
As a result of social networking sites, there are more ___ job seekers.
Passive
Web pages reload ___ as a result of AJAX web technology.
In portions
A social networking site often makes a company's customer service function ___ responsive to complaints.
More
Conversational marketing is a technique used by companies to...
Collect feedback from customers via social media
A(n) ___ is different from a content website in that it takes content from other websites and mixes it together to create a new kind of content.
Mashup
What is a disadvantage that most media sharing and social networking sites share?
Lack of privacy
Product reviews and other consumer-generated content are created with...
Blogs
How does social commerce pay off a customer?
The customer can get a quicker response from the vendor.
What helps social networking sites stay in business?
Popularity
Customers who use social networking to connect with shoppers based on tastes, location, age, and other characteristics engage in what type of electronic commerce?