Chapter 8: Social Computing

  1. The greatest benefit of __ sites is that they help users find like-minded people online.
    Social networking
  2. What is a problem of social networking sites?
    Public relations management
  3. What is a problem associated with blogs?
    Inaccurate content
  4. The main reason companies monitor social networking sites is to...
    Find negative comments about themselves
  5. Social networking sites make customers ___ involved with the company.
    More
  6. ___ allows a user to get information without having to visit thousands of websites.
    RSS
  7. LinkedIn is an example of what type of site?
    Social networking site
  8. What is NOT a problem that merchants have with Groupon?
    It doesn't help businesses with perishable inventory.
  9. On a wiki, anyone ___ permission can post material and make changes.
  10. As a result of social networking sites, there are more ___ job seekers.
    Passive
  11. Web pages reload ___ as a result of AJAX web technology.
    In portions
  12. A social networking site often makes a company's customer service function ___ responsive to complaints.
    More
  13. Conversational marketing is a technique used by companies to...
    Collect feedback from customers via social media
  14. A(n) ___ is different from a content website in that it takes content from other websites and mixes it together to create a new kind of content.
    Mashup
  15. What is a disadvantage that most media sharing and social networking sites share?
    Lack of privacy
  16. Product reviews and other consumer-generated content are created with...
    Blogs
  17. How does social commerce pay off a customer?
    The customer can get a quicker response from the vendor.
  18. What helps social networking sites stay in business?
    Popularity
  19. Customers who use social networking to connect with shoppers based on tastes, location, age, and other characteristics engage in what type of electronic commerce?
    Social shopping
  20. Tagging is the basis of...
    Folksonomies
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hunter82
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Chapter 8: Social Computing
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