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a measure of how much new and important info or understanding a speech conveys to an audience
informative value
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an informative speech that uses vivid language to illustrate an activity object, person, or place
speech of description
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an informative speech that shows the audience how to do something or how something words
speech of demonstration
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an informative speech that offers info abut abstract and complex subjects
speech of explanation
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refers to the extent to which a speech relates to an audiences specific needs (maintaining audience attention)
Relevance
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The extent to which aspects of a speech are striking or stand out (maintaining audience attention)
intensity
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attracts attention and sharpens perspective by highlighting the difference between objectives (maintaining audience attention)
contrast
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Repeating sounds, words, or phrases to attract or hold attention (maintaining audience attention)
repetition
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quality if being new or unusual (maintaining audience attention)
novelty
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arranges the main ides and material of a speech by natural or customary division (speech design)
categorical design
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arranges a speech by exploring analogies (liberal, figurative analogy) (speech design)
comparative design
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arranges the main points of a speech as they occur in an actual space thus creating an oral map (speech design)
spatial design
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explains the steps of a process in the order in which they should be taken (speech design)
sequential design
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explains events or historical development in the order in which they occurred (speech design)
chronological design
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addresses the origins or consequences of a situation or events, proceeding from causes to effect or from effect to cause (speech design)
causation design
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