chapter 13

a measure of how much new and important info or understanding a speech conveys to an audience

an informative speech that uses vivid language to illustrate an activity object, person, or place

an informative speech that shows the audience how to do something or how something words

an informative speech that offers info abut abstract and complex subjects

refers to the extent to which a speech relates to an audiences specific needs (maintaining audience attention)

The extent to which aspects of a speech are striking or stand out (maintaining audience attention)

attracts attention and sharpens perspective by highlighting the difference between objectives (maintaining audience attention)

Repeating sounds, words, or phrases to attract or hold attention (maintaining audience attention)

quality if being new or unusual (maintaining audience attention)

arranges the main ides and material of a speech by natural or customary division (speech design)

arranges a speech by exploring analogies (liberal, figurative analogy) (speech design)

arranges the main points of a speech as they occur in an actual space thus creating an oral map (speech design)

explains the steps of a process in the order in which they should be taken (speech design)

explains events or historical development in the order in which they occurred (speech design)

addresses the origins or consequences of a situation or events, proceeding from causes to effect or from effect to cause (speech design)