chapter 13

  1. a measure of how much new and important info or understanding a speech conveys to an audience
    informative value
  2. an informative speech that uses vivid language to illustrate an activity object, person, or place
    speech of description
  3. an informative speech that shows the audience how to do something or how something words
    speech of demonstration
  4. an informative speech that offers info abut abstract and complex subjects
    speech of explanation
  5. refers to the extent to which a speech relates to an audiences specific needs (maintaining audience attention)
  6. The extent to which aspects of a speech are striking or stand out (maintaining audience attention)
  7. attracts attention and sharpens perspective by highlighting the difference between objectives (maintaining audience attention)
  8. Repeating sounds, words, or phrases to attract or hold attention (maintaining audience attention)
  9. quality if being new or unusual (maintaining audience attention)
  10. arranges the main ides and material of a speech by natural or customary division (speech design)
    categorical design
  11. arranges a speech by exploring analogies (liberal, figurative analogy) (speech design)
    comparative design
  12. arranges the main points of a speech as they occur in an actual space thus creating an oral map (speech design)
    spatial design
  13. explains the steps of a process in the order in which they should be taken (speech design)
    sequential design
  14. explains events or historical development in the order in which they occurred (speech design)
    chronological design
  15. addresses the origins or consequences of a situation or events, proceeding from causes to effect or from effect to cause (speech design)
    causation design
Card Set
chapter 13