chapter 9

wording main points in a repeated pattern to emphasis their importance

elements equal in importance placed equally i outline

material in outline should descend from, general to specific

transitions hat reminds listeners of points already presented before moving on

If your points seems equally important, strive to give each point _____

If your points differ in importance, you might start with the most important point, spending the most time on it, and then present the other points with a ____