MGMT4210 6

business strategy - who what how why question
- who - broad marketplace or narrow niche?
- what - product features to incorp. into product
- how - what cost structure
- why - how the strategy ensure competitive advantage
broad strategy?

address needs of multiple mkt segments (large number of product)
focused strategy?

dominate a mkt niche
broad strategy -when?
- economies of scale/scope
- synergies
- no individual segments provide enough scale
focused strategy? -when?
- leads to distinct differentiation or cost advantage
- segment is sufficiently large
differentiation strategy?

focus on increasing value while controlling cost
cost leadership strategy?

focus on leaner cost while preserving value
4 value drivers to increase WTP
- product quality and features
- customer service
- complements
- network externalities
- innovation
4 cost drivers to lower relative cost
- economies of scale
- economies of scope
- economies of learning
- input sourcing
4 V+C drivers
- quality
- economies of scope
- economies of learning
- innovation
dynamics of competitive positioning - notes
- efficient frontier shift over time
- firm's relative emphasis on cost and differentiation change over time
- relative standings of firms evolve as a result

Author

yhliuaa

317033

Card Set

MGMT4210 6

Description

MGMT4210

Updated

2016-03-08T19:00:10Z

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