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a relatively permanent change in behavior based on experience
another name for instinctive behavior
learning not to respond to a stimulus that is repeated
Marketers use ___ ___ effect in creating advertising.
True or false:
Humans tend to prefer stimuli to which they have been previously exposed, even if those stimuli were unpleasant.
What are the two general approaches to the learning theory?
Behavioral and cognitive learning approach
This approach involves classical and operant conditioning.
This approach involves insight and imitation.
a form of learning in which two stumili become associated
What was the most famous classical conditioning experiment? What was the theory based on?
Pavlov's experiment with dogs; reflexes
True or False:
Reflexes have a biological basis.
Conditioned means ____.
_____ means unlearned.
the ___ does not produce any response.
neutral stimulus (NS)
What is the process by which the UCR becomes a CR?
____ is when a person learns to respond to one stimulus but not to others that are similar.
pairing relaxation with the stimulus that is feard
the use of classical conditioning with the immune system is explored by who?
In operant conditioning, the consequences of behavior such as ____ and ____ influence the chances that the behavior will occur again.
rewards and punishments
Who is credited as being the father of operant conditioning?
What states that behavior is controlled by its consequences and that it is learned through trial and error?
law of effect
a boxlike apparatus that can be programmed to deliver reinforcement
The central ideas of _____ _____ is that behavior is more or less likely dependent on its consequences .
A response can lead to what three responses?
neutral consequences, reinforcement, or punishment
what increases the probability that the response it follows will recur?
what makes the response it follows less likely to recur?
When are consequences most effective?
when they capitalize o n inborn tendencies
What is continuous reinforcement?
rewarding every correct response
Behavior is more resistant to extinction with ________ ________.