Comm Studies Final!

• Based on two brain model
• Knowledge, affect, attitude

• Instructional, Expository like - lectures and descriptive speeches
• Aimed to change knowledge

• Aimed to change attitudes
• Speaking is aimed at adherence

Credibility

Emotion

Logic

• Goal is to actuate
• Aim is retention, fidelity, and adherence

Exchange of knowledge and attitude

Attention, need, satisfaction, visualization, and call to satisfaction

• Does the audience have an interest in the topic?
• Does the speaker have more knowledge of the topic than the audience?
• Is the topic appropriate to the constraints of the situation?

Divisions must share commonality beyond their status as a division

Divisions should be roughly balanced in the amount of material to be covered under each

Points are presented chronologically

Points are presented topically

• Appropriate for teaching a single specific skill.
• Ex. Baking a cake

Appropriate when teaching more than one specific skill

Teaching a general skill

• Appropriate when one is teaching a general skill that takes place over a long period of time
• Ex. Finding a job

a transactional process where by 2 or more individuals exchange information through the assignment of meaning. Something we do with people not to people

requires mutual influence

• Takes place over time. 
• Is an activity not an outcome

Characteristic of the mind not of objects

Inside your head

Speaking and writing which = communication

Process of assigning behaviors to the information

Process of assigning information to the behaviors

You use what is in the brain to make another understand

You get to choose what information to keep or take away with you

Arguments based on general opinions

A collection of statements intended as a whole in which one statement supports another

The characteristic feature of an argument

Arguments organized around a central statement. This is a proposition, (the position on your topic)

Generally accepted belief of principle, more of a specific statement

Clain then reasons then assertions

• Simple model involving 4 points of Toulim:
• Claim - Point of the argument
• Grounds - Reason offered in support of the claim
• Warrant - A statement which justifies using the grounds as support for the claim
• Backing - Specific statements in support of the warrant