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Dbadams94
on FreezingBlue Flashcards.
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Some companies are using social media listening tools to determine... to include in newsletters and videos.
strategic topics
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A measure of a Web site’s effectiveness
Stickiness
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Formula for stickiness.
Frequency x Duration x Site Reach
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Loyal customers are more profitable than... customers with little...
price-sensitive, brand loyalty
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Long-term relationships build...
competitive advantage.
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Alliances succeed with... and...
commitment, trust
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Keiretsu relationships are highly...
integrated
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4 types of business customers. (PRGI)
- 1. Producers
- 2. Resellers
- 3. Governments
- 4. Institutions
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A detailed numbering system developed by the U.S., Canada, and Mexico to classify North American business establishments by their main production processes.
North American Industry Classification System (NAICS)
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The data from NAICS can be used to determine... (NMSN)
- 1. Number, size, and geographic dispersion of firms
- 2. Market potential/market share estimates
- 3. Sales forecasts
- 4. New customer identification
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A valuable tool for marketers in analyzing, segmenting, and targeting markets.
NAICS)
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When demand for business products results from demand for consumer products.
Derived demand
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When a change in price will not significantly affect the demand for product.
Inelastic demand
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When multiple items are used together in final products and the demand for one item affects all.
Joint demand
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Demand for business products is more volatile than for consumer products.
Fluctuating demand
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5 aspects of buying behavior. (BBEBC)
- 1. Business Ethics
- 2. Buying Situations
- 3. Evaluative Criteria
- 4. Buying Centers
- 5. Customer Service
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All those people in an organization who become involved in the purchase decision.
Buying center
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Regarding buying centers, the number of people involved varies with each...
purchase decision.
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Buying centers do not appear on... charts
formal organization
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6 roles in buying centers. (IIGDPU)
- 1. Initiator
- 2. Influencers
- 3. Gatekeepers
- 4. Decider
- 5. Purchaser
- 6. Users
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3 evaluative criteria for buying centers. (QSP)
- 1. Quality
- 2. Service
- 3. Price
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A situation requiring the purchase of a product for the first time.
New buy
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A situation where the purchaser wants some change in the original good or service.
Modified rebuy
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A situation in which the purchaser reorders the same goods or services without looking for new information or investigating other suppliers.
Straight rebuy
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Customers are divided into groups based on their...
value
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Customer service creates policies that govern how... among groups.
service will be allocated
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