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SMR Chapter 2

  1. Why do companies compete globally?
    • 1. Gain access to new customers
    • 2. Achieve lower costs and increase competitiveness
    • 3. Exploit core competencies
    • 4. Spread business risk
    • 5. Industry leadership must be global not domestic
  2. What are the phases of the market life cycle?
    • 1. Emerging phase
    • 2. Rapidly growing phase
    • 3. Maturing phase
    • 4. Declining phase
  3. What are the strategic factors in the market life cycle and strategy evolution?
    • 1. Competitive strategy and focus
    • 2. Product strategy
    • 3. Marketing strategy
    • 4. Distribution channels
    • 5. Supply chain
  4. What are the strategic factors in the emerging phase?
    • Competitive strategy and focus - Low cost or differentiation
    • Product strategy - perfection of technology and product
    • marketing strategy - awareness, then brand loyalty
    • distribution channels - first mover advantage
    • supply chain - partnerships to gain resources and expertise
  5. What are the strategic factors in the Rapidly growing  phase?
Author
Sandy2015
ID
306931
Card Set
SMR Chapter 2
Description
The global environment and sustainability
Updated

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