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SMR Chapter 2
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Why do companies compete globally?
1. Gain access to new customers
2. Achieve lower costs and increase competitiveness
3. Exploit core competencies
4. Spread business risk
5. Industry leadership must be global not domestic
What are the phases of the market life cycle?
1. Emerging phase
2. Rapidly growing phase
3. Maturing phase
4. Declining phase
What are the strategic factors in the market life cycle and strategy evolution?
1. Competitive strategy and focus
2. Product strategy
3. Marketing strategy
4. Distribution channels
5. Supply chain
What are the strategic factors in the emerging phase?
Competitive strategy and focus - Low cost or differentiation
Product strategy - perfection of technology and product
marketing strategy - awareness, then brand loyalty
distribution channels - first mover advantage
supply chain - partnerships to gain resources and expertise
What are the strategic factors in the Rapidly growing phase?
Author
Sandy2015
ID
306931
Card Set
SMR Chapter 2
Description
The global environment and sustainability
Updated
2015-08-27T17:39:37Z
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