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Step 1
Create a sense of urgency
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Step 2
Build a guiding coalition
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Step 4
Communicate the vision
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Step 5
Empower other for action
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Step 6
Generate short-term wins
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Technical characteristics
- Apply current know-how
- Work is done by "authorities"
- Safe, positive outcome is expected
- "We've done this before"
- Fosters security
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Adaptive characteristics
- Learn new ways - experimentation needed
- Work is done by "the people with the problem"
- Risk is involved, unsure of outcome
- "What if..."
- Insecurities abound
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Why does change fail?
- Too much complacency
- Lack of a good team to carry the change
- Poor vision
- Vision poorly communicated
- Obstacles are allowed to block change
- "Wins" are few and far between
- "Mission Accomplished" is declared too soon
- Issues are addressed, but culture doesn't change
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ALL of Kotter's steps...
- 1. Create a sense of urgency
- 2. Build a guiding coalition
- 3. Develop a vision
- 4. Communicate the vision
- 5. Empower others for action
- 6. Generate short-term wins
- 7. Don't let up
- 8. Make change stick
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