Mass Communications

The person who initiates communication

Source
What is Encoding?

Processes a source goes through in order to be understood by the senses.
What is a message?

The physical product the source encodes.
Give 3 examples of a message.
- 1) A Letter
- 2) Speech
- 3) An E-Mail
Define receiver.

The target of a message
What is decoding?

The set of actions it takes to translate a physical message to meaning for a receiver.
The receiver's responses that shape and alter the message of the source.

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Author

mzdeeva305

30200

Card Set

Mass Communications

Description

Ch. 1:(V)Communications-Mass & Other Forms "Communication Process"

Updated

2010-08-17T18:45:16Z