Organizational Strategy Ch 6

the plan of action that prescribes resources allocation and other activities that help the organization attain its goals

• is a company's unique characteristic or capability that provides a competitive advantage in the marketplace
• (lowes:customer services)

• Brand loyalty
• strong reputation
• hard to create
• Example ( Coca cola, McDonald, Southwest)

a corporate level strategy that minimizes risk by diversifying investment among various businesses or product lines

acquisitions or developing new business or new business lines

• Strengths and weakness -Internal
• Oportunities and threats - External
• Positive           Negative

mix of business units and product lines that fit together in logical way to provide synergy and competitive advantage

• General plan of major action to achieve long term goals(but we could have a separate one for global operations)
• growth
• stability
• retrenchment

• cost leaders (walmart)
• Differentiation ( target)
• Focused