Inernational Business

Policy making minimal or no changes ti the marketing mix for the global market place

Must pick products that this would apply to

Policy adapting the marketing mix to suit each country entered

Adpot to local conditions

Creation of regionally or globally similar marketing mix strategy

Standardization and adaptation

• Economies in product R & D
• Economies of scale in production
• Ecomonies in marketing
• Control of marketing programs
• "Shrinking" of the world marketplace

• Differing use conditions
• government and regilatory influences
• differing buyer behavior patterns
• Local initiative and motivation implermentation
• Adherence to the marketing concepts

The perception by consumers of a firms' product in relation to competitors' products

• Standard worldwide pricing
• Dual pricing
• Cost-plus method
• marginal cost method
• market differentiated pricing
• price escalation

a price setting strategy based on average unit costs of fixed, variable, and export related costs.

A price setting startegy in which the export price differes from the domestic price

a pricing policy in which there is a full allocation on foreign and domestic costs to the product

this method considers the direct costs of producing and selling goods for exports as the floor beneath which prices cannot be set

a price-setting strategy based on market specific demand rather than cost

the increase in export prices due to additional marketing costs related specifically to exports

The marketing of authentic legally trademarked goods through unauthorized channels

The pricing of products as sold by a firm to its own subsidaries and affililates

• 1.Corporate objectives
• 2. costs
• 3. customer behavior and market conditions
• 4. Market stucture
• 5. envirometal constraints

• Media strategy
• Creative strategy
• Organization of the promational program

strategy applied to the selection of media vehicles and the devolopment of a media source

media vehicles that have target audiences on at least 3 continents and have a central buying office for placements

developnemt of the content of a promotional message such as an advertisment, publicity release, sales promotion, or web based promotion

marketing efforts focusing on one on one effortd with customers