1. What differentiates our MacBook portable lineup from most PC laptops for our customers?
    OS X Snow Leopard and iLife come included.

    Our unibody enclosure is built from one solid piece of aluminum.

    Multi-gesture technology trackpad.

    Battery lasts up to 10 hours (8-9 hours on 15" and 17") and uses advanced chemistry and Adaptive Charging which allows recharging up to 1,000 times.

    High-performance NVIDIA graphics processors (integrated & discrete) combined with a vivid LED-backlit display.

    The world's greenest lineup of notebooks made from recycled materials with a battery that lasts 5 years.

    Energy Star 5.0 compliant (energy efficiency) and EPEAT Gold status for the highest environmental performance.
  2. OS X Snow Leopard - What are 3 of the key features of Snow Leopard, and how would each benefit a potential customer?
    Spotlight - lightning fast way to find anything on your computer.

    Xgrid - makes it easy to run virtually any command-line program on an ad hod grid of Macs.

    Quick Look - allows the system to display preview images of docs in Time Machine, the Dock or Finder.

    Time Machine - automatically maintains archival copies of all docs, apps, and other info on second HD.

    Utility applications - dozens of rich GUI apps for end users.

    Activity monitor - monitors resource consumption (CPU, memory, disk, networking, etc.).

    Console - searches the system and crash log databases.

    Directory - manage shared contacts and resources with Snow Leopard Server's Directory Utility.

    Disk Utility - creates and repairs volumes, partitions, and disk images.

    System Preferences and Profiler - manage settings and provides information
  3. What coverage does AppleCare offer for batteries on Apple computers and small devices?
    iPhones and iPods are covered for battery depletion (below 50% of spec) for the entire two years of Apple Care coverage.

    Under certain circmstances, current model laptop batteries are covered under warranty. Your one-year warranty includes replacement coverage for a defective battery (Where performance is below 80% to spec. and under 1000 charge cycles). You can extend your replacement coverage for a defective battery to three years from the date of your notebook purchase with the AppleCare Protection Plan. However, the AppleCare Protection Plan for notebook computers does not cover batteries that have failed or are exhibiting diminished capacity except when the failure or diminished capacity is the result of a manufacturing defect.
  4. What are the limitations of MobileMe in regards to a potential business customer?
    You can only setup one custom domain using MobileMe, so networking is challenging.

    If using iWeb with MobileMe you can only manage the website from one computer.
  5. How can a customer use Garageband to add additional audio tracks to an iMovie Project?
    Share your iMovie Project to the "Media Browser" (choose Share / Media Browser) , then access it with Garageband's Media Browser.

    Add tracks as needed, EQ and edit current iMovie track and add sound effects or VO tracks.
  6. What features does the iPhone have to reduce environmental impact? Why is this important to our customers?
    PVC-Free- Handset--Head phones---Cables.

    Mercury-Free LCD.

    Bromine-Free printed circuit boards (bromines are used as flame retardants).

    Majority of packaging made from pose-consumer recycled fiberboard and bio-based materials.

    Power adapter out performs strictest global efficiency standards.
  7. Our newest iMacs are our fastest yet. What are the key components that make them so fast and why would a customer want to upgrade to the i5 or i7 quad-core processor?
    The dual-core Intel Core i3 processor inside starts at 3.06GHZ a 3.2GHZ i3 is offered too.

    An available quad-core i5 or i7 processor can boost performance up to 2x.

    iMac processors are as follows:
    • 21.5-inch models, one of the following:
      • 3.06GHz Intel Core i3 processor with 4MB level 3 cache; supports Hyper-Threading
      • 3.2GHz Intel Core i3 processor with 4MB level 3 cache; supports Hyper-Threading
      • 3.6GHz Intel Core i5 processor with 4MB level 3 cache; supports Hyper-Threading and Turbo Boost
    • 27-inch models, one of the following:
      • 3.2GHz Intel Core i3 processor with 4MB level 3 cache; supports Hyper-Threading
      • 3.6GHz Intel Core i5 processor with 4MB level 3 cache; supports Hyper-Threading and Turbo Boost
      • 2.8GHz Quad-Core Intel Core i5 processor with 8MB level 3 cache; supports Turbo Boost
      • 2.93GHz Quad-Core Intel Core i7 processor with 8MB level 3 cache; supports Hyper-Threading and Turbo Boost

    • 1333MHz DDR3 SDRAM

      Faster graphics through discrete ATI Radeon processors.

      The 21.5-inch iMac offers

      • ATI Radeon HD 4670 with 256MB of dedicated memory or
      • the ATI Radeon HD 5670 with 512MB of memory

      the 27-inch iMac offers

      • ATI Radeon HD 5670 with 512MB of memory or
      • the ATI Radeon HD 5750 with 1GB of GDDR5 memory

      i5 & i7 users take advantage of a quad-core processor with hyper threading that leverages 64 bit.
  8. OS X Snow Leopard is the world's most advanced OS. What does it's open source UNIX foundation offer that makes it so extraordinary, and why would this be important to our customers?
    UNIX is time tested and rock-solid, and provides unparalleled stability, security, and performance.

    The easy-to-use Mac interface brings multicore technology and 64-bit power to the mass market.

    Grand Central Dispatch (GCD), OpenCL, and 64-bit applications help to unleash the power.

    Powered by Darwin, built on technologies such as FreeBSD, Mach, and Apache.

    Comparable to Linux.

    First corporate open source license with ongoing developer relationships including Apache, Python, and Ruby on Rails.

    Only UNIX environment that runs MS Office, and Adobe Photoshop natively with Java, X11, etc.
  9. AppleCare - What are the terms of onsite service for Apple Desktops through AppleCare, and what type of customers would most benefit from this service?
    The equipment must be located within a 50 mile radius of an Apple authorized service provider.

    Someone who is less mobile, a professional or business customer with limited time, etc.
  10. AppleCare provides one-stop service and support to our customers. What are the various ways in which a customer with AppleCare could receive this service and support for their Mac?
    Direct phone access to Apple experts on-line.

    Global repair coverage (dependent on country).

    Onsite repair for desktops: request that a technician come to your work site.

    Mail-in repair for portables: use a prepaid shipping box provided by Apple.

    Carry-in repair: through an Apple Retail store or Apple Authorized Service Provider.
  11. MobileMe - Tell us about how the concept of"cloud computing" works, and three key ways that MobileMe leverages? How would you best present this solution to a mobile user?
    Calendars, contacts, mail, and iDisk are all stored in the "cloud"

    Access your information from any computer anywhere.

    Instant syncing between devices and email notification with "push" technology.

    "Find my phone" is a great illustration on how this works best.
  12. iLife - Talk to us about the steps needed to move content from an iPhone 3Gs or iPod Nano onto a DVD to share. What is an example of when a customer would want to do this? What are some other ways to share content?
    Import content via iPhoto, and send to iMovie then edit and "share"to iDVD and burn DVD disc.

    To share video that was taken on the iPhone 3Gs or iPod Nano that can be played

    MobileMe Gallery, Facebook, YouTube, etc.
  13. What does iPhone 3.0 software offer to customers and developers for an enhanced experience that differed from 2.0?
    Access to even more API's such as google map integration and peer to peer bluetooth.

    Supports accessories via bluetooth and dock connector, etc.

    Allows customers to make an iTunes account directly from the iPhone.
  14. What does the new iPhone 4 offer customers that the iPhone 3Gs did not?
    Facetime video calling

    Retina display with 960 x 640 resolution at 326 ppi

    iOS 4 offers multitasking and folder storage

    HD Video recording (HD (720p) up to 30 frames per second with audio) and 5 megapixel still camera

    LED flash
  15. Explain why the 3Gs is 2x faster than the 3G iPhone. Why would this matter to our customers?
    Faster processor.

    Twice as much on board memory allocated to the processor.

    Utilizes the fastest 3.5G network with AT&T.
  16. One to One - Talk to us about all the ways a customer can "get trained" using their One to One Membership?
    Portal online tutorials from any computer.

    One to One sessions in any Apple Store.

    2 hour Personal Project workshops.

    Exclusive Member Workshops.

    Can you give us your best 2 minute ride on the One to One web portal?

    Open portal and share resources available from the comfort of the customer's own home. Model the way to best get trained through the portal.
  17. I am a switcher who you meet on your sales floor. Through our discussion you learn that I am
    interested in a laptop solution. What questions must you ask in order to ensure you arrive at the
    right solution with me?
    Follow the APPLE steps of service.

    Look for the candidates to address all key points of the total solution, from mobility to One to One.

    Is the candidate building the sale by suggesting a printer, printer cable, carrying case, other accessories?
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