Comm 218 Chapter 5.txt

  1. Phonological Rules
    Govern how sounds are combined to form words.
  2. Syntactic Rules
    Govern the way symbols can be arranged.
  3. Semantic Rules
    Govern our use of language, and meaning of statements.
  4. Pragmatic rules
    We learn to distinguish the accurate meanings of such speech acts through this, that tell us what uses and interpretations of a message are appropriate in a given context.
  5. Ogden and Richards Triangle of meaning.
    This model shows that there is only an indirect relationship- indicated by a broken line- between a word and the thing or idea it represents.
  6. linguistic relativism
    that the worldview of a culture is shaped and reflected by the language its members speak.
  7. Convergence
    adapting ones speech style to match that of others with whom the communicator wants to identify
  8. Divergence
    speaking in a way that emphasizes their differences.
  9. Ambiguous language
    words that have more than one meaning or common definition.
  10. Abstractions
    convenient ways of generalizing about similarities between several objects, people, ideas or events.
  11. Abstraction ladder
    shows how to describe the same phenomenon at various levels of abstraction. Most from specific (bottom of ladder) to abstract (top of ladder)
  12. Static evaluation
    descriptions or evaluation using the word is
  13. it statements
    replace personal pronoun
  14. I language
    clearly identifies speaker as the source of the message.
  15. Denotative
    dictionary meaning, objective definition, no opinion, tells what something is
  16. Connotative
    subjective meaning of a word or phrase based on personal experiences and beliefs
Card Set
Comm 218 Chapter 5.txt