COM 100 Test 3 - Chapter 12 & 14

  1. The art of speaking or writing effectively.
  2. A speaker’s respectability, trustworthiness, and moral character. (credibility)

    • * Knowledge, experience, and wisdom with respect to the topic.
    • * Integrity and virtue.* Goodwill toward the audience.
  3. Which of the 3 forms of rhetorical proof is the most important?
    Ethos: it drives people’s behaviors most often.
  4. Listeners’ emotions (emotional appeals)

    Positive emotions: happiness, love, excitement

    • * Most effective at changing attitudes and opinions
    • Negative emotions: fear, guilt, disgust, anger, sadness.

    * Most effective at changing behavior
  5. Listeners’ ability to reason (reasoning)

    Looking for strong, clear arguments that we believe can be proven
  6. Two views of Computer-mediated Communication (CMC)
    • Media deficit approach: Media is less effective than face-to-face communication
    • Media augmentation approach: Media can augment our FtF communication
  7. Assumes some forms of CMC lack ability to carry non-verbal cues.
    Media deficit approach: filtering
  8. People experience intimacy in nonverbal cues, which is void in CMC.
    • Media deficit approach: Social-presence theory
    • (though we can use emoticons etc.)
  9. CMC does not allow for the sharing of emotional content.
    Media deficit approach: Media richness theory
  10. Messages are sent and received at different times.
    Media deficit approach: asynchronisity
  11. Media can augment our FtF (Face-To-Face) communication.
    Media augmentation approach: more connected
  12. CMC supplements FtF
    media augmentation approach
  13. The more people who are connected to each other, the more intensely they are to communicate.
    media augmentation approach: Social network theory
  14. May benefit communication by giving each person time to craft a response.
    media augmentation approach: asynchronicity
Card Set
COM 100 Test 3 - Chapter 12 & 14
COM 100 Test 3 - Chapter 12 & 14