Chapter 11

  1. Exit Polls
    polls conducted at selected polling places on Election Day
  2. Margin of Error
    a measure of the accuracy of a public poll
  3. Political Ideology
    the coherent set of values and beliefs about the purpose and scope of government held by groups and individuals
  4. Political Socialization
    the process through which individuals acquire their political beliefs and values
  5. Public Opinion
    what the public thinks about a particular issue or set of issues at any point in time
  6. Push Polls
    “polls” taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate
  7. Random Sampling
    a method of poll selection that gives each person in a group the same chance of being selected
  8. Straw Polls
    unscientific surveys used to gauge public opinion on a variety of issues and policies
Card Set
Chapter 11