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Advanced Administrator should be able to
- Set up and configure Salesforce CRM Ideas and Salesforce CRM Content
- Create and optimize custom buttons and complex formulas, including those that span the Force.comdata model
- Set up, deploy, and maintain security and access capabilities, including the sharing model, Lockout features, forensic investigation options, Delegated Administration, Territory Management, Role Hierarchy, and record types and page layouts
- List capabilities of and configure properties of Force.com Connect for Microsoft Office, Force.comConnect for Lotus Notes, and Force.com Offline
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Advanced Administrator should be able to
- Implement business processes using workflows, approvals, and formulas
- Manage data using advanced filtering techniques, the Force.com Data Loader, and de-duplicationcapabilities; use validation rules, custom lookup fields, record types, and page layouts to maintain data quality
- Manage storage usage
- Recognize, set up, and configure use cases of the Force.com sandbox
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Advanced Administrator should be able to describe the capabilities of
- The Force.com platform, including suitable custom applications to be developed using the platform and globalization features
- Data quality management reports, adoption metrics and dashboards, custom report types, anddata audits
- Apex Code, dynamic approvals, and related use cases
- Visualforce, S-controls, and related use cases, button overrides, and Mass Action List buttons onrelated lists
- The Force.com API and Metadata API, integration capabilities, and custom links
- Development as a service (DaaS)/cloud computing
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What are the extra Salesforce.com CRM and Force.com applications?
- Data Loader
- applications from the AppExchange
- Force.com Connect for Microsoft Office
- Force.com Connect for Lotus Notes
- Force.com Offline
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Objective: Software as a Service (SaaS) - 8%
- Describe how to use Salesforce CRM applications for internal initiatives
- Describe the capabilities of Salesforce CRM Ideas
- Set up and configure Salesforce CRM Ideas
- Submit an idea to Ideas
- Identify where to go to stay current on new release information
- List the various aspects of the Salesforce.com Community
- Describe the capabilities of Salesforce CRM Content
- Set up and configure Salesforce CRM Content
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Objective: Force.com (Platform as a Service) - 8%
- Describe the Force.com platform
- Describe the cloud computing model
- Evaluate if the Force.com platform is suitable for an application based on a specific set of business requirements
- Describe possible enhancements to a Force.com application
- Identify potential features to assist in implementing Salesforce CRM globally
- Use Salesforce CRM localization application functionality
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Objective: Application Essentials - 10%
- Create a Force.com data model (objects, fields, relationships) for a given set of requirements
- Create and optimize complex formulas
- Use formula-based rules that span the relational data model
- Describe use cases for creating a custom button
- Create a custom button
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Objective: Security and Access - 13%
- Analyze use cases of the Salesforce CRM sharing model
- Describe how to use profiles to prevent users from logging in to the system during maintenance periods
- Discuss the use cases in which a forensic investigation might need to take place
- Describe the steps involved in a sharing model update process
- Set up, deploy, and maintain the Delegated Administration functionality
- Describe the use cases for Delegated Administration
- Describe the effect of implementing Territory Management
- Compare and contrast Territory Management and Role Hierarchy
- Set up and configure Territory Management
- Describe how to implement record types and page layouts
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Objective: Implementing Business Processes - 12%
- Create workflows, approvals, and formulas to implement processes from management mandates
- Compare and contrast the ways of using Salesforce CRM to automate business processes
- Create a workflow rule with time-dependent actions
- List the order in which automation features trigger when a user saves a record
- Describe methods for troubleshooting automation
- List and describe the functions of the Process Visualizer
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Objective: Managing Data - 12%
- Retrieve data via reports by using advanced filtering techniques
- Export data using the Data Loader and SOQL
- Define “dirty data”
- Correct inaccurate data within Salesforce CRM
- De-duplicate data from Salesforce CRM
- Describe how quality data is enforced while entering it into the system by creating validation rules
- Describe how to use custom lookup fields and workflow field updates to maintain data quality
- Describe how to use custom record types and page layouts to maintain data quality
- Describe proactive measures to maintain effective storage usage
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Objective: Analytics & Reporting - 7%
- Build reports to monitor data quality
- Install and customize the Salesforce Adoption Dashboards from the AppExchange
- Describe the data available on the Adoption Dashboards
- Identify ways to audit data in an org
- Create complex reports using custom report types
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Objective: Apex Code - 5%
- Define Apex
- Describe the capabilities of Apex
- Describe the use cases of when to use Apex
- Describe how to use Apex to create Dynamic Approvals
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Objective: Visualforce - 7%
- Define Visualforce pages
- Define Visualforce controllers
- Describe the capabilities of Visualforce
- Set up basic URL integrations
- Describe the use of button overrides
- Create mass action list buttons on related lists to modify records en masse
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Objective: Integrations - 13%
- Define the Force.com API
- Describe the capabilities of the Force.com API
- List the commonly used API calls
- Describe the capabilities of the Metadata API
- Define Web Applications and Web Controls
- Use custom links to let reps link internally to other Salesforce CRM pages and to external Web sites
- Describe integration options that promote adoption
- Define the different methods of integrating a public Web site with Salesforce
- Describe the capabilities of Force.com Connect for Microsoft Office
- Create and upload mail-merge templates using Force.com Connect for Microsoft Office
- Describe the capabilities of Force.com Connect for Lotus Notes
- Describe the capabilities of Force.com Offline
- Set up and configure Force.com Offline
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Objective: Sandbox & Development as a Service (DaaS) - 5%
- Define DaaS
- Describe the use cases of the Force.com Sandbox
- Set up and configure the Force.com Sandbox
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What are the Objectives for the exam?
- Software as a Service (SaaS): 8%
- Force.com (Platform as a Service): 8%
- Application Essentials: 10%
- Security and Access: 13%
- Implementing Business Processes: 12%
- Managing Data: 12%
- Analytics & Reporting: 7%
- Apex Code: 5%
- Visualforce: 7%
- Integrations: 13%
- Sandbox & Development as a Service (DaaS): 5%
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