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3.1

  1. Def. of attitudes
    Favorable or unfavorable evaluations of people, objects, and ideas exhibited in one's beliefs, feelings, or intended behavior
  2. What are ABCs of attitudes?
    -Affect

    -behavior

    -cognition
  3. ABCs of attitudes in action with "attitudes toward Nazis: affect
    Prejudice

    *I feel disgust towards Nazis
  4. ABCs of attitudes in action with "attitudes toward Nazis: behavior
    discrimination

    *I will not sit next to a Nazi on a bus
  5. ABCs of attitudes in action with "attitudes toward Nazis: cognition
    stereotype

    I think that Nazis are ignorant and submissive
  6. What affects or causes our attitudes?
    The ABCs
  7. What are cognitively based attitudes?
    Attitudes based primarily on one's beliefs about the properties of an attitude object

    *I like my social psych professor bc he gets best teaching evaluations
  8. What are affectively based attitudes?
    • Attitudes based more on feelings and values than on cognitions
    • *I like color red
    • * I want this car
  9. Behavioral-based attitudes
    Attitudes based on observations of how one behaves towards an attitude object

    -I spend my time surrounded with social psych therefore I must like it alot
  10. Foot in door technique?
    Agreeing to a small commitments frequently leads to larger commitments
  11. Foot in door study
    Half people that put up signs at first request ended up putting larger signs than if they haven't agreed
  12. Door in the face technique
    make an extremely large request then follow up with a smaller reasonable request
  13. How does door in the face technique work?
    Through reciprocity because it creates a large debt that the second request offers to clear it
  14. ABCs example of snakes
    -affect: fear

    -behavioral: avoidance

    -cognition: dangerous !
  15. How can reported attitudes be influenced by?
    Social desirability concerns
  16. What does research say about attitudes predicting behavior?
    Attitudes are poor predictors of behaviors
  17. Attitudes poor predictor of behaviors) study lapiere and Chinese couple
    Most restaurants said they would refuse service to Chinese couples but when they arrived only 1 restaurant went through with their beliefs
  18. When do attitudes guide behavior?
    Factors that lead to attitude behavior correspondence
  19. Do attitudes ever guide behavior) 4 examples of attitude-behavior correspondence
    -real vs expressed attitudes

    -one instance vs aggregate

    -when attitude is made salient (noticeable)

    -look at attitudes that are specific to the behavior
  20. Do attitudes ever guide behavior) 4 examples of attitude-behavior correspondence: real vs expressed attitudes
    • Measured attitude may not be a persons true attitude so the key is to convince them that machine can measure hidden attitudes then they'll be more truthful
    • *bogus pipeline
  21. Do attitudes ever guide behavior) 4 examples of attitude-behavior correspondence: one instance vs aggregate (2)
    -sports stats, religious behavior
  22. Do attitudes ever guide behavior) 4 examples of attitude-behavior correspondence: when attitude is made noticeable (salient) ) (2)
    Ask people to consider their attitudes or make them self conscious
  23. Do attitudes ever guide behavior) 4 examples of attitude-behavior correspondence: look at attitudes that are specific to the behavior
    Do you like Thai food instead of do you like going out to eat
  24. Do attitudes ever guide behavior) 4 examples of attitude-behavior correspondence: attitudes that are specific to the behavior
    -the more specific the attitude question the more likely it is to predict the relevant behavior
  25. What are explicit attitudes? (2)
    -Consciously endorse

    -can easily report
  26. What are implicit attitudes
    • Involuntary, uncontrollable, and often unconscious
    • *IAT test
  27. What does the IAT do?
    method to measure implicit attitudes
  28. Where do attitudes come from?) what is classical conditioning?
    Stimulus that elicits an emotional response is paired with neutral stimulus until the neutral stimulus takes on the emotional properties of the first stimulus
  29. Where do attitudes come from?) what does classical conditioning usually lead to?
    Affectively based attitudes
  30. Where do attitudes come from?) what is operant conditioning?
    Behaviors that people freely choose to perform increase or decrease in frequency depending on whether they are followed by positive reinforcement or punishment
  31. Where do attitudes come from?) what does operant conditioning usually lead to?
    Behavioral based attitudes
  32. Where do attitudes come from?
    -learning

    -cognitively developed

    -behaviorally developed

    -genes
  33. Where do attitudes come from?) learning: (4)
    • -association
    • *C.C

    • -reinforcement and punishment
    • *operant conditioning

    -imitation/modeling

    -socialization
  34. What are the 2 ways attitude changes can occur?
    -central route

    -peripheral route
  35. Quick summary on central route (2)
    -thoughtfully made decision

    -deep processing
  36. Quick summary on peripheral route (2)
    -thoughtlessly made decision

    -shallow processing
  37. When do we deep process?
    When we have both the motivation and ability to do so
  38. When do we shallow process?
    When we are distracted or uninvolved thus we look for surface cues and heuristics
  39. How do attitudes change?) what are 2 factors that influence persons motivation to process a message central route?
    -personal relevance of the topic

    • -need for cogntiion
    • *tendency to enjoy and engage in deliberate thought
  40. Formula for central route
    Message> high motivation> deep processing> lasting change
  41. Formula for peripheral route
    Message> low motivation> superficial processing> temporary change
Author
efrain12
ID
286133
Card Set
3.1
Description
Attitudes part 1
Updated

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