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How do businesses seek to make a profit?
By selling goods or services
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For-Profit Organizations
Formed to make money by selling something
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Non-Profit Organizations
Formed to offer products or services purpose is to further its goals
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Selling
The exchange of goods for an agreed sum of money
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Goods are tangible and services are intangible
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Profit
Amount of money a business makes after paying its expenses
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How do wealthy make money?
Most are entrepreneurs
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Risk
Possibility that the owner of a business may invest time and money and the business may fail
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Traditional factors of production
- Natural resources
- Capital
- Human resources
- Entrepreneurship
- Knowledge
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What are the forces in the business environment?
- Economic
- Technological
- Competitive
- Global
- Social
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Rule 1 for business success
Stakeholders
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Rule 2 for business success
Uncertainty
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Rule 3 for business success
Competition
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Rule 4 for business success
Common Economy
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Rule 5 for business success
Ethics
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Rule 6 for business success
Societal differences
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Rule 7 for business success
Self-development
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Caroll's Social Pyramid (global corporate social responsibility pyramid)
- Profit
- Law
- Ethics
- Citizenship
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Both illegal and unethical
- Embezzlement
- consumer fraud
- Sexual Harrassment
- Cash payments to avoid taxes
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Legal but unethical
- Making sleazy products
- Canceling company retirement plan
- Avoiding taxes on US revenues by using offshore banks
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Ethical but illegal
- Paying more despite union contract limits
- Selling raw milk for human consumption
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Legal and Ethical
- Green businesses
- Consumer friendly behavior
- Employee fringe benefits
- Community contributions
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Values
Underlying beliefs that determine human behavior
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Ethics and Laws
Standards of right and wrong
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Corporate Social responsibility
Benefiting Society as well as the organization
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Top managers strongly support an ethical climate
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Sarbanes Oxley
- Protects whistleblowers
- Provides specific requirements for CEO CFO
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What are the two views on social responsibility?
- Companies are part of society
- Problem based
- Resources based
- Positive public image
- Companies are set up just to make profit
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Corporate Policy
Positions on political and social issues
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Community Activities
Sponsorship, fund raising, donations and other support
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Cause-Related Marketing
Supporting worthy causes
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Social Entrepreneurship
leveraging business for social change
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What are negative Effects of being bad?
- High costs of employer fraud
- Diminished stock price and sales growth
- Damaging lawsuits
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What are positive effects of being good?
Benefiting customers, owners, employees, suppliers, local and national community, and international community
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Economics
Studies production, distribution and consumption of scarce goods and services
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The economic system has a large impact on businesses and their ability to operate
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What is part of the free-market system?
Risk
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Macroeconomics
Study of large economic units and focuses on things such as GDP job growth and unemployment, CPI, and political factors
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Resource development
- Natural resources
- Capital
- Human resources
- Entrepreneurship
- knowledge
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Three main types of economies
- Command Economies
- Free-Market Economies
- Mixed Economies
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Three major indicators of economy
GDP, Price-Changes Indexes, Unemployment Rate
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How companies enter foreign Markets. Low risk to high risk
- Importing and exporting
- Franchising
- Global outsourcing
- Joint venture
- Foreign subsidiaries
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Import Quotas
Limits on how many products are allowed in
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Embargoes
bans on certain import or export products
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Organizing Facilitating International Trade
- The World Trade Organization
- The World Bank
- The International Monetary Fund
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Management Skills
Technical skills, Human skills, Conceptual skills
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Technical Skills
The ability to perform a specific job
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Human Skills
The ability to interact well with people
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Conceptual skills
The ability to think analytically
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SWOT analysis
- Internal Strengths
- Internal Weaknesses
- External Opportunities
- External Threats
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Strategic Planning Evolves
- Have an action plan
- research/environmental scan
- Mission values
- SWOT analysis
- Strategic directions
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Strategic Planning
- Done by top managers
- they look at how they can achieve long term goals with the resource they have
- 1-5 years
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Tactical Planning
- Done by middle managers
- They are looking at what contributions their groups can make with their existing resources to meet the strategic goals of the organization.
- 6-24 months
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Operational Planning
- Done by supervisory managers
- They look at how to accomplish specific tasks with existing resources
- 1-52 weeks
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Four benefits of planning
- Dealing with uncertainty
- Thinking ahead
- Coordinating activities
- Evaluate progress
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Vision
What you want to become
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Mission
Fundamental Purposes
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Decision Making
- Identify problem
- Dream up possible solutions
- Weigh alternative solutions and select one
- Implement the solution, then evaluate it
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What happens with existing products and existing markets?
- Market penetration strategy
- Seek to increase sales of existing products to existing markets
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What happens with existing Markets and new products?
- Product development strategy
- Create growth by selling new products in existing markets
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What happens with a new market and existing products?
- Market development strategy
- Introduce existing products to new markets
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What happens with new markets an new products?
- Diversification strategy
- emphasize both new products and new markets to emphasize growth
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Four functions of management
- Planning
- Organizing
- Leading
- Controlling
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Planning (management)
set goals and decide how to achieve them
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Organizing (management)
arrange tasks, people, and other resources to accomplish the work
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Leading (management)
motivate people to work hard to achieve companies goals
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Controlling (management)
monitor performance, compare it with goals and take corrective action if needed
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Effectiveness
realizing goals
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Efficiency
means of realizing goals
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Why small businesses fail
- Inadequate management skills
- lack of finances
- difficulty hiring and keeping good employees
- aggressive competition
- government paperwork
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Why write a business plan?
Help you get financing, think through different details, and plan for success
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Buying business reduces uncertainty and generates profits quickly
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Contributions of small businesses
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Business Improve quality of life and Raise the standard of living
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How do businesses help society?
- Producing goods and services
- Providing paychecks and benefits
- Paying Taxes
- Donating Funds and goods to charity
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What undergirds ethical and legal systems?
values
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Corporate Social Responsibility is synonymous with corporate citizenship
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Ethical Dilemma
Situation in which people have to decide whether to pursue a course of action that may benefit them or their organization, but that is unethical or even illegal.
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In business, a
frequent source of ethical dilemmas is the conflict between the competing
demands to make money yet also be fair and honest in business relationships.
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Ethics Officer
Integrates the organization's ethics and values initiatives, compliance activities, and business conduct practices into the company's decision-making processes
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Compliance based ethics code
attempt to prevent criminal misconduct by increasing control and by punishing violators
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Integrity-based ethics code
Creates an environment that supports ethically desirable behavior
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When utilizing the CSR approach that looks at both social and economic outcomes, it
is hard to measure success beyond using profits so they use social audit
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Social Audit
- A social audit is a
- systematic assessment of a company’s performance in implementing
- socially responsible programs, often based on predefined goals
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Social entrepreneurship
- is defined as innovative, social value–creating activity that can occur within or
- across for-profit or nonprofit sectors
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Globalization- development of two opposite kinds of international business huge firms and quick internet small firms
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Some barriers to international trade are tariffs or taxes on imported goods which
increase the price and thereby decrease demand for the product.
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Departmentalization
- dividing up of an organization into smaller units, or departments, to facilitate management.
- four arrangements
- functional, division, hybrid, and matrix
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Process divisions (chart)
Group by work specialization
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Product divisions (chart)
Grouping by similar products or services
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Industry divisions (chart)
conglomerate structures
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conglomerate structure
groups divisions around similar businesses or industries
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Six basic structural characteristics of an organization
- authority, accountability, and responsibility
- division of labor
- heiarchy of authority
- span of control
- delegation
- centralization verses decentralization of authority
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Authority
the legitimacy an organization confers on managers in their power to make decisions, give orders, and utilize resources. Authority has to do not with a manager’s personality but with his or her defined place in the organization. With authority goes accountability and responsibility.
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Accountability
Reporting and justifying results to superiors
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Responsibility
an obligations to perform the tasks assigned to you
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Organizational culture, sometimes called corporate culture, consists of the shared beliefs and values that develop within an organization
and guide the behavior of its members.
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corporate culture communicated through
- heroes
- stories
- symbols
- rites and rituals
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hero
person whose accomplishments embodies the value of the organization
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story
narrative based on true events which is repeated to emphasize a particular value
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How culture can influence organization
- first is to help them understand goals
- also helps sense of organizational identity
- there is a collective commitment to the goals of the organization
- social system stability is where people feel they are a part of the system
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Steps to control process
- establish standards
- monitor performance
- compare performance against standards
- take corrective action if needed
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Results of globalization
- ¤ Development
- of the global workplace and electronic commerce
- ¤ Consolidation
- of many national markets into one big world market
- ¤ Development
- of two opposite kinds of international business: huge firms and quick,
- Internet-enabled small firms.
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Top managers
- highest level of management
- make long term decisions
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supervisory managers
make short term operating decisions
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How to Keep a Small Business Healthy
Staying in business means constantly staying on your toes. Some suggestions are:
Keep Good Records & Know When to Ask for Help
Stay in Tune with Your Customers
Learn How to Manage Employees
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Economies
of Scale—the
savings realized from buying materials or manufacturing products in large
quantities
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small business is defined by the U.S. government
as a business that is (a) independently owned and operated, (b) is not dominant
in its field of operation, and meets certain criteria set by the SBA for (c)
number of employees and (d) annual sales revenue.
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business plan
a document that outlines a proposed firm’s goals, methods for achieving them, and standards for measuring success
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business model
the need the firm will fill, the operations of the business, its components and functions, as well as its expected revenues and expenses. basic idea behind the business
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