5 personal favorite theories
- 1) uncertainty reduction
- 2)genderlect styles
- 3) face negotiation theory
- 4)media ecology
- 5) uses and gratification
Uncertainty reduction theory
Charles Berger, reducing uncertainty when meeting someone. Axiomatic theory. Axioms=self evident truth that requires no additional proof. 10 axioms that explain uncertainty and how we overcome it. Thread principles. Helps us understand all interpersonal communication.
8 axioms of uncertainty reduction theory
- 1) verbal communication
- 2)nonverbal warmth
- 4) information seeking
- 8)shared network
masculine and feminine styles of communication should be viewed as two distinct cultural dialects. Deborah Tannen. Gender differences in communication styles. Men elevate own status while women want to create community
Face=projected image of oneself in a relational situation. this theory explains the cultural differences in response to conflict. Collectivist cultures=face most important, do not embarrass others, high context society. Individualistic cultures=look out for immediate family and self, face not as important. thread=self-image, expectation, conflict resolution.
Marshall McLuhan, the medium is the message, 4 eras we are in a 5th now, tribal age, literate age, print age, electronic age, now in digital. Thread theory that relates to self-image, expectation, conflict resolution
Uses and gratification
Elihu Katz. Seeks to explain the particular needs of media consumers and why they consume media. People use media for their own specific purposes and can report use accurately. some uses are entertainment, escape, pass time, companionship, relaxation, etc. Thread theory that weaves together like dramatism for motivational purposes
2 most important criteria, 1 least important
- 1) explanation of data
- 2) understanding people
- 3) least important
explanation of data
takes raw data and information and explains why it is important and how it relates to a theory. Scientists believe that social scientists do not give enough scientific data to explain their theories. No credibility is established. Rhetoric is an objective theory which means there is a lot of proof and data based off of the studies
Interpretive scholarship is good when it offers fresh insight into the human condition. An interpretive scholar examines a one-of-a-kind speech community that exhibits a specific language style. Ex: genderlect, any interpersonal
Community of agreement
Least important. Idea that we can identify a good theory by the amount of support it generates within a community of scholars who are interested in the subject. A theory is a theory whether it is good or bad and I believe that agreeing on something is not the most important part of a good theory.
3 theories that apply to date
- 2)uncertainty reduction theory
- 3)expectancy violations theory
Expectancy violations theory
personal space and social expectations. core concepts=cultural norms play a role, intimacy plays a role, as well as communication characteristics. EVT has been used to explain and predict attitudes and behaviors in many contexts. If person is too close, Americans feel uncomfortable. Too far and we feel they don't like us.