Survey of the Recording Industry pt. 4

  1. ____ acquire and market masters.
    Labels
  2. _____ leads to more licensing of masters.
    Physical sales decline
  3. The "major" recording corporations include...
    • Universal (owns EMI)
    • Warner
    • Sony
  4. True or False: Recordings market is a tight oligopoly.
    True
  5. The major corporations control ____% of the recording market.
    60%
  6. Edison's Phonograph was invented in...
    1877
  7. Independent labels control about ___% - ___% of market.
    11%-14%
  8. ______ are recouped to the label from royalties later earned.
    Artist advances
  9. Why acquire new artists?
    • -Cost less to produce
    • -Require smaller advances
    • -Can be more profitable since deals can be 360.
    • -Can reflect current trends/tastes.
  10. Recording contracts typically pay royalties based on _____.
    Wholesale price
  11. _____ give labels participation on other income streams of the artist.
    360 Deals
  12. ____ and ____ require minimum pay scales and other benefits for recording artists.
    • AFM (American Federation of Musicians)
    • AFTRA (American Federation of Television and Radio Artists)
  13. Of the A&R's functions, which has lower risk and higher?
    • Acquire recording: Lower
    • Produce recording: Higher
  14. True or false: Artists record for several labels at a time.
    False
  15. New artists rate for royalty is...
    Established artist...
    Major artist...
    These rates usually include Producer % known as...
    • 13-15%
    • 16-17%
    • 18-20%
    • All-In royalty
  16. Describe an advance.
    • Pre-payments of royalties.
    • Non-returnable.
    • Recoupable to the label from royalties before giving artist any royalties.
  17. Reserves in royalty calculation are usually...
    The base rate per unit is...
    • 40%
    • x1.20 (times 1.20)
  18. ____ are songs written or owned in whole or part by artist (or producer).

    Label tries to pay less than full statutory compulsory mechanical rate known as...
    • Controlled Compostions
    • 3/4 rate.
  19. A "passive" 360 deal gives the label ____ from that area.
    25-30%
  20. The 3 functions of the producer...
    • A&R function: find talent
    • Production Manager: Get best performance and supervise, mix, master, etc...
    • Business Management: Budget, taxes, etc...
  21. Producer royalties are...
    3-6% of PPD.
  22. Audio Engineers include...
    • Senior engineers
    • Assistant Engineers
    • Freelance Engineers
    • Maintenance Engineers
  23. Production Organizations include...
    • SPARS: Society of Professional Audio Recording Services
    • AES: Audio Engineering Society
    • SMPTE: Society of Motion Picture and Television Engineers
  24. The Four P's of Marketing include...
    • Product
    • Price
    • Promotion
    • Place
  25. Sales data is collected by...
    Airplay data is collected by...
    • Soundscan
    • BDS: Broadcast Data Systems
  26. ____ is the most listened to genre, but ____ is the most sold.
    • Country
    • Rock
  27. ____ is selling product for less than wholesale.
    Loss-leader
  28. Having less $ left over is...
    Having more $ left over is...
    • Low Margin (High Cost)
    • High Margin (low Cost)
  29. ____ advertising is internal.
    ____ advertising is external.
    ____ advertising works with retail.
    • Trade Advertising
    • Consumer Advertising
    • Co-op Advertising
  30. ___% of consumers learn about new music via the radio.
    65%
  31. Subscription Music Services represented ___% of digital sales.
    5%
Author
SeanHatfield
ID
272203
Card Set
Survey of the Recording Industry pt. 4
Description
Recording Industry
Updated