Marketing & eCommerce Test #3

• continuous rather than periodic management
• improved management of diverse business functions
• improved collaboration
• improved understanding of customers

using the internet to assist marketing strategies

a group of customers who share common needs and/or characteristics the selling firm may be able to satisfy

data that have not been developed specifically for the task at hand but may be useful for decision making.

is information that is gathered in an effort to better make a particular decision

• brochureware 
• interactive
• personalization

commercial enterprises primarily put existing marketing brochures in digital format

websites begin to allow 2-way communication through email and web forms

• websites began to develop one-to-one marketing techniques through cookies.
• increases site stickiness

registering a domain name with the intention to use the name for financial gain without legal right to its use

search engines use these to locate relevant websites

popup windows

promote a specific product of a site

tv-like advertisement in a daughter window

fraudulent sites generating false data to generate metrics for which they can extract payment from marketers under false pretences

traffic breakdown by section

traffic breakdown by time

• explicit: info from survey
• implicit: info from user's action's or purchase history

The personal information protection and electronic documents act

users need to indicate by some means that they agree to the terms and conditions found within the contract

the court system rules that the contract is invalid if terms are not reasonable