1. Industrial revolution
    the mid 1700s to the mid 1800's; a time when interchangeable parts led to a boom and manufacturing.
  2. Fat face type
    created a Roman type style where contrast and weight have been increased by expanding the thickness of heavy strokes. (Robert Thorne 1821)
  3. Egyptian type
    name given to “slab serif" fonts (Robert Thorne 1821)
  4. Slab serif
    a serif that has been thickened to give heavier weight to a font's baseline and capline.
  5. Bracketing
    the curve transition from the main strokes of a letterforms to its serifs.
  6. Perspective type
    a three-dimensional font(often using a back shadow to create a sense of depth.
  7. Outline type
    font where the center of the letterforms are open and non-printing
  8. Reverse type
    font where the background of the letterforms is the printing area: leaves the appearance of white-on- black letters.
  9. Expanded type
    font where the shape of the letter is stretched wide.
  10. Condensed type
    a font where the shape of the letter is made narrow.
  11. Sans serif type
    a typeface without a serif. Essentially Egyptian type with the serif removed; first developed by William Caslon IV
  12. Letterpress printing
    printing with vertical pressure move the plate to the paper different from a cylinder press.
  13. Compositor
    a person who sets up a letterpress, selecting and composing the type.
  14. Linotype machine
    developed by Ottoman Mergenthaler in 1886: keys dropped “female" matrices into line to form words; melted lead is then poured in to make a solid line of type.
  15. Louis Jacques Daguerre
    Frenchman who perfected a photographic imaging process in 1839.
  16. Daguerrotype
    an image made using a light-sensitive silver plated sheet.
  17. Photography
    Greek for “light drawing" used to describe the use of light through a negative image to print a picture.
  18. Negative
    a reverse image on chemically treated film.
  19. Halftone screen
    a glass screen that breaks down an image into tiny dots to produce an illusion of continuous tones and in ink reproduction.
  20. Eadweard Muybridge
    photographer who experiments with captured motion images led to the development of motion pictures.
  21. Victorian era
    a period of time from 1830's- 1890's characterized by strong moral and religious beliefs (the reign of Queen Victoria of England).
  22. The Grammar of Ornament
    known as the designer's bible, was a catalog of design for eastern and western cultures collected by Owen Jones.
  23. Lithography
    the use a stone for printing a drawing is made on a flat, smooth stone using an oil crayon. Water resists areas not contacted by the oil based ink. The effect of a lithograph is smooth blends of tone.
  24. Chromolithography
    color is separated in plates and each component is printed, one by one, until the final multi color image is produced.
  25. Intaglio printing
    • printing involving cutting into a surface ( such as engraving or
    • etching).
  26. Registration
    alignment of different plates for the printing process.
  27. Die cutting
    the process of using a die (specialty blade) for cutting an unusual shape out of a paper or card.
  28. Toy books
    color picture books for preschool children; the earliest children's book.
  29. Spot illustration
    a small illustration inserted within a text to break the monotony of reading.
  30. The Golden Age of Illustration
    1890- 1940, a period of history visual communication in America that was dominated by the illustrator.
  31. Howard Pyle
    illustrator who inspired the tradition of realism in America.
  32. Duotone
    two color illustration created from two halftone plates
  33. Century type
    developed for “Century" magazine; a typeface with large x-height, expanded characters. Unusually legible, Century was used much for children's books.
  34. Display type
    type styles designed for headlines: they are often large, decorative, and emotionally suggestive, therefore not suitable for body text.
Card Set
Chapter 9 vocabulary